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Sr. Manager, Brand & Content

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Teradata

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Location:
United States

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Salary:

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Job Description:

We are seeking a Sr. Manager, Brand & Content to lead the creation of a scalable, global content and creative marketing engine for our Corporate Marketing team. This role is responsible for defining and governing the brand storytelling framework, leading corporate-level brand campaigns, and enabling a decentralized model where local/regional teams can adapt and scale content with the support of agencies and partners.

Job Responsibility:

  • Define and evolve the company’s global brand narrative, messaging house, and content standards to ensure consistency across regions, industries, and business units
  • Develop scalable content strategies that support corporate marketing objectives (brand awareness, thought leadership, pipeline acceleration)
  • Partner with product marketing, digital and lifecycle marketing, and GTM marketing to align storytelling with business priorities
  • Champion customer advocacy by framing narratives and content around customer needs, ensuring storytelling resonates with both existing and potential customers
  • Own the development and execution of corporate-level brand campaigns, including global awareness, thought leadership, and major launches
  • Ensure campaigns reflect the global brand narrative and amplify corporate priorities across channels
  • Partner closely with the Director of Digital to activate campaigns through paid, owned, and earned channels — with Brand driving the what (story, creative, content) and Digital driving the how (channel mix, targeting, optimization)
  • Provide toolkits and campaign assets that enable regional teams to adapt campaigns for local market needs while ensuring brand consistency
  • Ensure all campaigns are built around a customer framework—speaking authentically to customer priorities, challenges, and aspirations
  • Build and manage an in-house content and creative function to deliver global-level campaigns, hero content, and corporate initiatives
  • Establish playbooks and brand guidelines that guide regional and field teams in adapting content for local markets
  • Oversee the development of high-quality content assets across digital, social, events, campaigns, and internal channels
  • Create and maintain content calendars, asset libraries, and distribution workflows for scale and reuse
  • Prioritize content that not only reflects the brand but also elevates the customer voice—ensuring every asset demonstrates clear relevance to customer needs
  • Lead, coach, and develop a small team of content writers and designers to deliver impactful, customer-centric assets at scale
  • Identify and manage agency partners to support local campaign adaptation, event creative needs, and specialized content production
  • Negotiate scopes of work and ensure agency alignment to brand standards, budgets, and performance expectations
  • Build a network of preferred partners that regional teams can leverage under corporate oversight
  • Drive partner alignment to a customer-centric approach so external work mirrors the same commitment to advocacy and authenticity
  • Define brand and content standards, guidelines, and frameworks that ensure consistency across regions, industries, and campaigns
  • Partner with Marketing Operations (Content Ops) to operationalize governance through systems, workflows, metadata, and analytics
  • Provide oversight to ensure that governance processes (intake, prioritization, approvals, localization, versioning) are applied consistently, without owning day-to-day enforcement
  • Collaborate with Marketing Ops on performance dashboards and KPIs, interpreting results to optimize brand campaigns and storytelling
  • Regularly audit brand execution across corporate, regional, and partner channels to prevent brand dilution and ensure adherence to standards
  • Measure success not just by brand adoption and consistency, but also by the degree to which content reflects and amplifies customer needs, feedback, and satisfaction

Requirements:

  • Strategic thinker who can connect brand vision with content execution at scale
  • Collaborative leader who thrives in cross-functional, global environments
  • Strong project management and organizational skills to manage multiple priorities
  • Data-driven mindset with ability to measure and demonstrate brand/content impact
  • Comfortable leading both creative vision and operational rigor
  • Deeply customer-centric leader who prioritizes advocacy, ensuring the customer perspective is embedded into brand, content, and processes
What we offer:
  • We prioritize a people-first culture
  • We embrace a flexible work model
  • We focus on well-being
  • We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are

Additional Information:

Job Posted:
January 06, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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