Sr Manager, ADM Ops & Planning

The ADM Ops & Planning Senior Manager sits within a Central Direct Marketing Operations / Shared Services organization and manages a team responsible for cross-LOB direct marketing planning, coordination, and performance optimization across multiple lines of business. As direct marketing scale increases across LOBs and channels, this role enables the business to plan and implement more optimally with constrained resources by aligning strategies, timing, capacity, and dependencies into a single, integrated direct marketing approach. This role partners closely with business units that owns P&L and direct marketing KPIs, as well as integrated marketing, paid media and digital media owners to inform strategy, shape integrated plans, reduce saturation risk, and improve efficiency and outcomes. It does not replace LOB or channel ownership but enables coordinated execution at scale. The ideal candidate is strategic, analytical, and highly collaborative, with strong experience in direct marketing planning, direct marketing, and performance optimization.