Sr. Integrated Marketing Manager

• Support development and delivery of integrated marketing campaigns across digital, social, retail, influencer, experiential, and PR channels
• Manage timelines, creative briefs, cross-functional alignment, and campaign execution
• Assist in developing brand messaging, content needs, and storytelling frameworks
• Support GTM planning and execution for new product launches
• Translate product attributes into compelling consumer-facing messaging
• Manage launch toolkits, sell-in materials, and activation plans
• Lead visual identity strategy for brand and how the brand world is brought to life
• Ensure cohesive messaging and visual alignment across brand world
• Monitor trends, competitive activity, and category news to inform strategy
• Coordinate retail marketing programs and co-op initiatives with key partners
• Collaborate with Sales and Category teams to support in-store activation and merchandising
• Track retail campaign results, sell-through performance, and consumer engagement
• Partner closely with Sales, and Product teams to ensure cohesive execution
• Coordinate content capture and asset needs for field, retail, and digital channels

• 4-8 years of experience in integrated marketing, creative strategy or product marketing (CPG or consumer goods preferred)
• Experience supporting integrated campaigns and product launches
• Strong project management skills with the ability to manage multiple priorities
• Strong verbal and written communication skills
• Experience working with cross-functional teams
• Analytical mindset with ability to interpret performance data
• Creative problem-solver who brings ideas, solutions, and proactive thinking
• Knowledge of social media, digital marketing, and retail activation
• Proficiency with Microsoft Excel, PowerPoint, and project management tools
• Ability to thrive in a fast-paced, entrepreneurial environment

CPG or consumer goods preferred

• Opportunity to lead a critical function in a growing mid-size CPG company
• Collaborative and entrepreneurial work culture
• Competitive compensation and benefits package
• Career development and growth opportunities