Sr Integrated Marketing Manager - Fiber Job at T-Mobile (Bellevue)

Sr Integrated Marketing Manager - Fiber

T-Mobile

Location:
United States , Bellevue ▼
Overland Park
Denver

Category:
-

Contract Type:
Not provided

Salary:

109200.00 - 196900.00 USD / Year

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Job Description:

Lead the development and execution of data-driven acquisition strategies focusing on acquisition for our newest broadband product line, T-Fiber. Define and evolve integrated marketing strategies that leverage paid, owned, and earned channels to deliver against commercial growth and brand objectives. Partner closely with commercial, operations, media, analytics, and MarTech teams to orchestrate complex, cross-channel campaigns and ensure measurement is embedded from the start. Play a critical role in ensuring targeted, insight-led marketing programs are executed consistently across offline and online channels, while supporting broader digital transformation initiatives and marketing standards. Play a key role in leadership presentations to our internal and external JV board stakeholders.

Job Responsibility:

Serve as the primary point of contact for tactical acquisition paid campaigns for T-Mobile Fiber, partnering with Broadband Marketing and internal & external Media partners
Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
Perform additional duties and projects as assigned to support evolving business needs

Requirements:

Bachelor’s degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent. Master’s or advanced degree preferred
7+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
5+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
Experience with data-driven and database marketing techniques
Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
Experience in Salesforce, Marketing Cloud, Adobe
End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined
Must be at least 18 years of age and legally authorized to work in the United States

What we offer:

Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs

Additional Information:

Job Posted:
February 07, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

T-Mobile - All Job Offers

Job Link Share:

Sr Integrated Marketing Manager - Fiber

T-Mobile

Location:
United States , Bellevue ▼
Overland Park
Denver

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 07, 2026

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Sr Integrated Marketing Manager - Fiber

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Location:United States , Bellevue ▼Overland ParkDenver

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Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:February 07, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

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