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As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T‑Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross‑functional content strategy to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans. Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T‑Mobile for Business delivers cohesive, high‑impact content that supports growth and brand objectives.
Job Responsibility
Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
Also responsible for other duties/projects as assigned by business management as needed
Requirements
Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
Digital Marketing Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical
Leadership Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment