Job Description:
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees! As a Sr Integrated Marketing Manager, you will lead the development and execution of data-driven acquisition strategies with a focus on digital acquisition performance for T-Mobile’s broadband products, including Fiber and Home Internet (HSI). This role is ideal for a strategic marketer who thrives in fast-evolving, performance-driven environments, applies strong analytical and problem-solving skills, and can translate insight into performance-driving action as new marketing efforts and capabilities are established for the organization. You will define and evolve integrated marketing strategies that leverage paid, owned, and earned channels to deliver against commercial growth and brand objectives. Success in this role requires the ability to analyze performance, identify gaps in data or execution, and design test-and-learn approaches that improve outcomes over time. You will partner closely with commercial marketing, media, media analytics, business intelligence, brand marketing, and MarTech teams to orchestrate complex, cross-channel campaigns and ensure measurement is embedded from the start. This position plays a critical role in ensuring targeted, insight-led marketing programs are executed consistently across offline and online channels, while supporting broader digital transformation initiatives and marketing standards. In addition, this role plays a key role in leadership presentations to internal senior leadership and cross-functional stakeholders. This is a high-impact, hands-on opportunity for a marketer excited by problem solving, innovation, and bringing new products and strategies to market. This is a hybrid role requiring in-office presence at least 3 days per week in either our Bellevue WA, Overland Park KS, Denver CO location.
