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Job Responsibility:
Full understanding of the consumer business including current and future roadmap
Oversee a variety of initiatives from concept development to market launch across the consumer landscape with a laser focus on customer experience and launch readiness
Act as a strategic partner for business and product partner teams
Support development and alignment of overall customer experiences and end to end customer flow (buying, using, servicing, etc.)
Lead the Go To Market Certification process
For each supported initiative, create and own the Single Source of Truth (SSOT)
Brief and lead cross-functional support teams to ensure a successful and on-time launch
Manage the creation and approvals process of customer positioning and all up FAQs
Drive pre and post launch preparedness – GTM Certification, go/no-go approvals, support war rooms, performance tracking and levers to steer to KPIs
Provide ongoing consumer channel support to ensure initiatives are meeting business goals and support frontline feedback
The role requires strong cross functional partnership across the enterprise
specifically, with sales, customer service, marketing, PR, legal, product management, and web strategy operations leadership
Also responsible for additional job duties/responsibilities as assigned by management
Requirements:
Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
5 years marketing or relevant experience (Desired: wireless or technology experience)
Excellent organization skills with attention to detail
Excellent interpersonal, presentation, oral, and written communication, and negotiation skills
Proven track record of defining and executing go-to-market strategies
Strong analytical, quantitative, and critical thinking skills
with strong bias towards data-based decision making
Shows initiative, anticipates, and prepares for upcoming situations, takes advantage of opportunities, acts quickly and decisively, addresses issues before they become problematic
Proven ability to engage and influence large teams and functional leaders
Ability to work efficiently and effectively under extreme time constraints to deliver high quality results under critical deadlines
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
Excellent consumer instincts – know what customers care about and how the wireless service model can support