Sr. Growth Marketing Manager Job at ProductBoard (San Francisco)

Job Description

At Productboard, we believe in making products that matter – products that not only solve real-world problems but also satisfy their users. The Growth team’s goal is to make it exceptionally easy for people around the world to discover, trial, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience. We’re looking for a Growth Marketer who’s curious about data and passionate about accelerating conversion rate optimization. You will be an integral member of our product-led growth strategy, working with teams that span across our Self-Serve and Sales products. This is an opportunity for the right person to own the acquisition-centric experimentation initiatives across marketing channels. You will report to the VP of Growth.

Job Responsibility

Own and execute strategic growth initiatives for Productboard Spark, including executive thought leadership programs, social media strategy across LinkedIn and X, high-quality video content production, and integrated marketing campaigns
Lead executive thought leadership programs by partnering directly with C-suite and VP-level leaders to create compelling content that drives awareness and positions Productboard as a thought leader in AI-powered product discovery
Develop and execute a comprehensive social media strategy that includes organic and paid campaigns, "building in public" narratives, team-wide evangelism programs, and third-party influencer partnerships to drive top-of-funnel awareness
Establish and scale a video content engine, including setting up production capabilities in San Francisco, creating high-quality product demos, feature launches, customer stories, and thought leadership videos that drive engagement and conversion
Own conversion KPIs (leads, MQLs, signups, booked demos) for Spark throughout the funnel and drive continuous improvement through data-driven experimentation across website, email, in-product, and social channels
Design and implement high-velocity experimentation roadmaps utilizing A/B and multivariate testing to optimize messaging, CTAs, landing pages, and funnel conversion across paid and organic channels
Partner with Product Marketing to develop and execute integrated campaigns that position Productboard Spark for the AI era, including launch campaigns, beta announcements, webinars, case studies, and thought leadership content
Manage paid media strategy and budget allocation across LinkedIn, YouTube, and other channels, optimizing for awareness and direct response outcomes based on performance data
Leverage data insights to identify conversion bottlenecks and growth opportunities, prepare executive-level recommendations, and present findings to leadership stakeholders
Conduct market research, monitor competitive landscape, and identify industry trends to inform growth strategy and positioning for AI-powered product management tools
Champion data-centricity and growth best practices across the organization, building scalable processes and frameworks that can be leveraged company-wide
Develop and execute product-led growth (PLG) marketing strategies that drive self-service acquisition, activation, and expansion throughout the customer journey
Build and nurture vibrant product management communities including online forums, Slack/Discord communities, user groups, and ambassador programs that drive organic growth and product advocacy
Create and scale organic traffic growth programs through SEO optimization, content marketing, community-generated content, and strategic partnerships that increase discoverability and inbound leads
Design and implement self-service acquisition and activation strategies that reduce friction in the signup-to-value journey and accelerate time-to-first-value for new users

Requirements

5+ years of experience in Growth Marketing, with a proven track record of driving measurable business outcomes (B2B SaaS and AI/ML products strongly preferred)
Demonstrated experience leading strategic growth initiatives from conception to execution, with the ability to balance strategic thinking with hands-on execution
Strong analytical skills with deep expertise in A/B testing, conversion rate optimization, and funnel analysis. Proficiency with tools like Google Analytics, Amplitude, Looker, and experimentation platforms required
Expert understanding of cohort analysis, segmentation, statistical significance, and the ability to derive actionable insights from complex data sets
Experience developing and executing social media strategies (LinkedIn, X/Twitter) including organic content, paid campaigns, influencer partnerships, and executive thought leadership programs
Track record of creating or overseeing high-quality video content for B2B marketing, including product demos, thought leadership, and launch campaigns
Deep understanding of product-led growth, subscription business models, and self-service conversion funnels
Proven ability to lead cross-functional initiatives and influence stakeholders at all levels, including executive leadership and engineering teams
Exceptional organizational, planning, and project management skills with the ability to manage multiple strategic initiatives simultaneously
Self-starter mentality with strong ownership mindset and ability to work autonomously in a fast-paced environment
Experience building and scaling online communities, including community platforms, user groups, and advocacy programs that drive organic growth
Proven track record developing organic traffic growth strategies through SEO, content marketing, and community-driven initiatives

What we offer

Competitive compensation, stock options, company 401k
A budget for your professional development and ongoing learning
Flexible PTO and paid sick days
Life insurance and disability coverage
Carrot Fertility Benefits
1 Volunteer Day per year for you to help causes close to your heart
8 weeks of Paternity leave and 12 weeks of Maternity leave
Mental Wellness Program to support your well-being and self-care
Company contribution to gym and wellness memberships
Commuter benefits
Company contribution and access to best-in-class health benefits and your own Soulmio membership
Hone – Live, interactive learning programs for managers, leaders, and teams

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Sr. Growth Marketing Manager

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