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Teradata is looking for a Sr. Field Marketing Manager to drive pipeline creation and acceleration for a defined set of industry verticals within North America. This role sits within the Global Field Marketing & Demand Generation organization and partners directly with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies that contribute measurable sourced and accelerated pipeline. Travel of approximately 25% is expected.
Job Responsibility
Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations
Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels
Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors
Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs
Select and measure event investments based on target account attendance and pipeline ROI
Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy
Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution
Measure, analyze, and report on pipeline contribution and program performance
continuously optimize based on data and field feedback
Requirements
7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target
Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation
Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support
Deep familiarity with at least one of Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector
Experience with ABM and intent data platforms such as Demandbase, 6sense, or equivalent
Proficient in using CRM and marketing analytics reporting to measure program ROI, track pipeline contribution, and inform future investment decisions
partners effectively with Revenue Operations to interpret attribution data and optimize campaign performance
Familiarity with enterprise data, analytics, AI, cloud infrastructure or other SaaS platforms targeting technically sophisticated enterprise buyers
Strong project management and cross-functional collaboration skills
comfortable managing multiple programs across multiple stakeholders simultaneously
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience