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Teradata Logo Teradata · -

Sr. Field Marketing Manager, North America

United States, San Diego Employment contract 111800.00 - 167700.00 USD / Year · Job Posted June 01, 2026
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Job Description

Teradata is looking for a Sr. Field Marketing Manager to drive pipeline creation and acceleration for a defined set of industry verticals within North America. This role sits within the Global Field Marketing & Demand Generation organization and partners directly with sales leadership to design and execute account-based marketing programs, vertical demand generation, and executive engagement strategies that contribute measurable sourced and accelerated pipeline. Travel of approximately 25% is expected.

Job Responsibility

  • Own sourced and accelerated pipeline targets for assigned industry verticals, in partnership with sales leadership and Revenue Operations
  • Develop and execute integrated, always-on ABM programs targeting named accounts, spanning events, paid media, content, email, and executive engagement channels
  • Build and maintain account-level buying committee maps for priority accounts, identifying and engaging economic buyers, technical evaluators, and business sponsors
  • Plan and execute field programs including executive roundtables, industry events, trade shows, and virtual programs
  • Select and measure event investments based on target account attendance and pipeline ROI
  • Partner with sales teams on account planning, pipeline reviews, and quarterly business reviews as a named contributor to deal strategy
  • Work cross-functionally with Product Marketing, Brand, Partner Marketing and Revenue Operations to align messaging, attribution, and program execution
  • Measure, analyze, and report on pipeline contribution and program performance
  • continuously optimize based on data and field feedback

Requirements

  • 7+ years of B2B enterprise field marketing or demand generation experience with demonstrated ownership of a sourced pipeline target
  • Hands-on ABM experience: named account list development, buying committee mapping, multi-channel program execution, and intent data interpretation
  • Proven track record of partnering with field sales teams, participating in account planning, QBRs, and deal strategy, not just providing marketing support
  • Deep familiarity with at least one of Teradata's core verticals: Financial Services, Healthcare & Life Sciences, Telecommunications, Manufacturing, Retail, or Public Sector
  • Experience with ABM and intent data platforms such as Demandbase, 6sense, or equivalent
  • Proficient in using CRM and marketing analytics reporting to measure program ROI, track pipeline contribution, and inform future investment decisions
  • partners effectively with Revenue Operations to interpret attribution data and optimize campaign performance
  • Familiarity with enterprise data, analytics, AI, cloud infrastructure or other SaaS platforms targeting technically sophisticated enterprise buyers
  • Strong project management and cross-functional collaboration skills
  • comfortable managing multiple programs across multiple stakeholders simultaneously
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

What we offer

  • Healthcare
  • Life and disability insurance plans
  • 401(k)-retirement savings plan
  • Time-off programs
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