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We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. The Marketing Manager, Regional Field Marketing, CEMEA will report to the Senior Director, EMEA Field Marketing. This role is responsible for developing and scaling efficient go-to-market plans that align with business growth objectives specifically in the Central region. A strong partnership with sales leadership is essential. Key responsibilities include engaging customers and prospects through targeted campaigns and high-touch field marketing activities. These efforts must build quality pipeline, drive predictable revenue, with a particular emphasis on new pipeline generation and accelerating pipeline velocity. The role requires extensive collaboration beyond sales, including partnerships with the partner organisation, SDR, CSM, and Demand Generation Centre of Excellence teams, as well as other key stakeholders within the Marketing organisation.
Job Responsibility:
Own the Field Marketing plan for the CEMEA region aligned to sales priorities, pipeline and revenue goals
Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers
Act as a trusted, strategic partner to sales leadership
Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience
Be financially literate and be able to drive actionable insights from data to always optimise return on investment of marketing spend
Work closely with business development and partner marketing to develop and execute joint partner programs
Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the EMEA regions
Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs
Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met
Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement
Review, analyse, and communicate regional performance using a data-driven approach
Manage regional budgets, pipeline targets and reporting
Ability to travel up to 20% within northern EMEA (based on need)
Requirements:
Proven field marketing experience within enterprise software/SaaS
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments
Proven track record of generating pipeline in net new logos and expanding customer accounts
Data-driven mindset with an understanding of pipeline management and metrics
Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations
Proactive self-starter, demonstrating high initiative and critical thinking
Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally
Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment
Highly organized and efficient with strong communication and organizational skills
Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders
Team player with the flexibility to adjust to the dynamic nature of a high-growth organization
Nice to have:
Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo
Experience with tools including Splash, Jira, Tableau, Allocadia and Asana a plus