Sr. Director of Digital Product Management

• Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences
• Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences
• Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations
• Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance
• Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed
• Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch
• Research and analyze industry trends and maintain knowledge of emerging technologies
• Work with the digital experience operations team to maintain a testing roadmap
• Lead bi-weekly sprint demos and release notes
• Manage Release Calendar and site merchandising schedules
• Partners with Director of User Experience to ensure digital experience validation
• Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations
• Work with Analytics team to enhance digital product scorecards and website tagging
• Support other digital initiatives, as assigned

• Bachelor's degree in STEM
• Master’s degree and/or PMP preferred
• At least 7 years of digital product management and leadership experience
• Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
• Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
• Forward-thinking, resourceful and curious, with the ability to work across different departments
• Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions
• Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
• Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce
• Adobe Experience Manager, Adobe Commerce/Magento experience a plus
• Proven project management experience essential

Adobe Experience Manager, Adobe Commerce/Magento experience a plus

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• well-being program
• product purchase discounts
• annual discretionary bonus