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Herbruck Poultry Ranch Logo Herbruck Poultry Ranch · IT - Administration

Sr. Director of Digital Product Management

United States, Mettawa 148300.00 - 250300.00 USD / Year · Job Posted February 20, 2026
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Job Description

The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands’ Consumer and Dealer facing digital experiences across the enterprise This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps.

Job Responsibility

  • Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences
  • Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences
  • Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations
  • Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance
  • Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed
  • Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch
  • Research and analyze industry trends and maintain knowledge of emerging technologies
  • Work with the digital experience operations team to maintain a testing roadmap
  • Lead bi-weekly sprint demos and release notes
  • Manage Release Calendar and site merchandising schedules
  • Partners with Director of User Experience to ensure digital experience validation
  • Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule
  • Work with Analytics team to enhance digital product scorecards and website tagging
  • Support other digital initiatives, as assigned

Requirements

  • Bachelor's degree in STEM
  • At least 7 years of digital product management and leadership experience
  • Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
  • Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
  • Forward-thinking, resourceful and curious, with the ability to work across different departments
  • Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions
  • Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
  • Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce
  • Proven project management experience essential

Nice to have

  • Master’s degree and/or PMP
  • Adobe Experience Manager, Adobe Commerce/Magento experience

What we offer

  • medical
  • dental
  • vision
  • paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • well-being program
  • product purchase discounts
  • annual discretionary bonus
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