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The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands’ Consumer and Dealer facing digital experiences across the enterprise This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps.
Job Responsibility
Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences
Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences
Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations
Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance
Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed
Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch
Research and analyze industry trends and maintain knowledge of emerging technologies
Work with the digital experience operations team to maintain a testing roadmap
Lead bi-weekly sprint demos and release notes
Manage Release Calendar and site merchandising schedules
Partners with Director of User Experience to ensure digital experience validation
Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule
Work with Analytics team to enhance digital product scorecards and website tagging
Support other digital initiatives, as assigned
Requirements
Bachelor's degree in STEM
At least 7 years of digital product management and leadership experience
Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
Forward-thinking, resourceful and curious, with the ability to work across different departments
Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions
Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce