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The Senior Director of Marketing is a senior leader responsible for shaping and leading CCC's integrated marketing strategy across brand, portfolio and product marketing, digital experiences, and account based growth. Reporting to the VP of Marketing, Communications and CSR, this role ensures that deep buyer, customer, and market insight drives everything we bring to market. This leader brings strong experience in account based marketing (ABM) and sales plays, turning customer and account insight into focused, repeatable go to market motions that drive growth, expansion, and retention. In addition, this individual will lead our product marketing function and a team of PMM. The role partners closely with product and sales leadership, aligns teams around shared priorities, and ensures marketing execution is cohesive, disciplined, and customer led across the portfolio. Chicago-based candidates are strongly preferred.
Job Responsibility:
Set and evolve CCC's integrated marketing strategy across portfolio and product marketing, brand, digital, and account-based motions
Define and lead CCC's ABM and sales play approach, closely aligned with sales and revenue operations
Translate business priorities into clear marketing focus areas, operating rhythms, and playbooks
Act as a trusted thought partner to executive leadership, product, and sales
Build, develop, and retain a high-performing, insight-driven marketing team
Lead portfolio marketing with a deep focus on buyer needs, customer behavior, and market trends
Develop clear, differentiated value propositions and messaging across the buyer, user, and retention journey
Lead go-to-market marketing strategy for new products and solutions, ensuring strong positioning and field readiness
Drive cross-sell, expansion, and portfolio adoption across existing customers
Design, launch, and scale sales plays aligned to customer needs, lifecycle moments, and growth opportunities
Turn buyer, account, and usage insights into focused, repeatable sales motions with clear messaging and activation plans
Partner closely with sales enablement and GTM teams to align messaging, launch plans, and execution
Requirements:
15 years+ experience in marketing, with dedicated experience in account-based and product marketing
Experience in B2B enterprise, AI, SaaS, insurtech or automotive technology a plus
Proven leadership in account-based marketing and sales play design in a multi-product environment
Experience building account-based marketing strategies and plans that include repeatable, customizable sales plays
Development and ownership of product positioning, messaging, personas and value propositions
Experience leading a marketing team
Go-to-market and growth strategy development and implementation
Strong understanding of sales enablement and how marketing fuels revenue
Experience building and leading high-performing marketing teams
Ability to move seamlessly between strategy and execution
Strong cross-functional leadership, influence, and executive communication skills
Nice to have:
Experience in B2B enterprise, AI, SaaS, insurtech or automotive technology