Sr. Director, Broadband Performance Marketing

As the Sr. Director, Broadband Performance Marketing, you will lead data-driven acquisition strategy and digital acquisition performance for T-Mobile’s broadband portfolio, including Fiber and Home Internet (HSI). You will define and evolve integrated performance marketing strategies across paid, owned, and earned channels to deliver commercial growth and brand objectives, embedding measurement and optimization from the start. This role partners closely with Commercial Marketing, Brand, Media, Media Analytics, Business Intelligence, and MarTech to orchestrate cross-channel programs, improve customer experience, and accelerate test-and-learn capabilities. You will identify data and execution gaps, align leadership on priorities and tradeoffs, and ensure teams and agency partners deliver on time and on budget. This is a high-impact leadership role for a marketer who thrives in fast-evolving environments and translates insight into performance-driving action while scaling new capabilities for the organization.