Sr. Director, B2B Marketing

• Conduct in-depth research on the assigned industry, including market trends, regulatory drivers, operational challenges, and buyer pain points
• Develop and maintain ideal customer profiles (ICPs) and segmentation strategies
• Identify opportunities to position our SaaS solutions as the preferred choice within the industry
• Monitor competitor activity, industry events, and emerging technologies to guide marketing direction
• Design, influence, and execute integrated marketing strategies across web, email, PPC, social media, content marketing, and outbound campaigns
• Oversee development of creative briefs that guide content writers, designers, and video producers
• Partner with SEO, SEM, digital advertising, and organic social strategies to increase brand awareness and lead volume
• Ensure tight partnerships with sales to align messaging and ensure seamless handoff of marketing-generated leads
• Manage and coach a team: Two Industry Marketing Managers (research, messaging development, campaigns) and One Lead Operations Director (lead collection, scoring, routing, CRM optimization)
• Mentor the team on campaign design, research skills, and best practices in working with channel leaders to execute strategies
• Collaborate with product, sales, and customer success to develop high-impact industry-specific content and campaigns
• Monitor & help communicate the lead lifecycle processes - including attribution, scoring, routing, and reporting - through the Lead Operations Director
• Collaborate with Data & Insights team to ensure accurate tracking of campaign performance, pipeline contribution, and revenue impact
• Work through you director to ensure funnels and workflows are optimized to increase lead conversion and marketing efficiency

• 7+ years of experience in B2B marketing, ideally with SaaS or technology products with several years leading marketing professionals
• Strong background in industry research, segmentation, and persona development
• Proven experience leading demand generation or multi-channel marketing strategies
• Demonstrated ability to manage and mentor a marketing team
• Ability to translate industry insights into actionable campaign ideas and messaging
• Strong understanding of digital channels including SEO, SEM, paid social, email, and website optimization
• Experience working cross-functionally with sales, product, and creative teams
• Excellent communication, strategic thinking, and project-management skills

• Experience marketing to compliance, training, industrial, or operations-focused industries (or similar)
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Background in account-based marketing (ABM) or industry vertical marketing

Annual performance bonus of up to 20%