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Sr Digital Media Strategist

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Zion & Zion

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Location:
United States

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Salary:

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Job Description:

The Sr Digital Media Strategist must have demonstrated expertise across digital channels, extensive digital media planning and buying experience, and the ability to develop the strategy around how digital media fits into a client’s overall marketing/media plan. The position is responsible for overseeing all aspects of a client’s digital media strategy, from media plan development, to execution and reporting. The position is client-facing, and the candidate will be responsible for presenting digital strategy, digital media reporting, and may at times act as the client POC for all digital media related efforts.

Job Responsibility:

  • Act as both an internal and client-facing subject matter expert for digital media strategy
  • Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
  • Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
  • Know when and why to use different digital media channels (based on client business objectives and KPIs)
  • Utilize a data-driven approach to budget allocation decision making
  • Perform hands-on optimization of digital campaigns
  • Put together clear and concise presentations
  • Analyze the meaning behind data and communicate key findings and highlights to clients
  • Pull media pacing reports and analyze against KPIs
  • Collaborate and innovate with agency departments and cross functional teams

Requirements:

  • 3+ years of experience at a media planning & buying agency experience a must
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • Basic knowledge of traditional media
  • Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
  • Excellent communication skills, both written and verbal
  • Experience presenting to client executives and upper management
  • Must be a proactive team player
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their desk
  • Excellent interpersonal skills needed to work in a cross functional company environment

Nice to have:

  • Experience with new-business pitches is a plus
  • Experience or knowledge in Customer Data Platforms is a huge plus
  • Customer Data Platforms (Not required but a plus)

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
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