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We are looking for a passionate, motivated, high-performing team member to join our agency. The Sr Digital Media Specialist must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The role requires hands-on experience and expertise across the following platforms: Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. This role requires in-depth paid search campaign experience, across both Google and Bing Ads with a proven track record of meeting and exceeding clients’ paid search KPIs. This role also requires expert-level knowledge of paid social platforms (how they are used to meet business objectives measured through various KPIs). This position is responsible for digital media campaign implementation, from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embracing a world where the use of third-party cookies will soon no longer be an option.
Job Responsibility:
Managing multi-media campaigns across channels for clients with varying KPIs
Hands-on optimization of digital campaigns and occasional work with media partners and ad tech partners to improve campaign performance
Creative asset trafficking via Google Campaign Manager
Seeking out new digital media and ad technology
Pull media pacing reports and analyze against KPIs
Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
Provide digital media recommendations with supporting rationale and POVs
Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
Speak eloquently to the relationship of data, media strategy and CDPs
Maintain deep, ongoing understanding of implications of the use of third-party cookies being diminished and what the suite of options are to deal with that fact
Use available research to inform strategy and media tactic decisions
Maintain and oversee digital media budgets and ensure proper and timely invoice reconciliation occurs
Actualize media flowcharts
Requirements:
Extensive paid search experience across different verticals
Expertise in Google Ads and Bing Ads
Extensive experience managing paid social campaigns across platforms such as Facebook Ads and LinkedIn Ads
Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.) is a plus
Excellent communication skills, both written and verbal
Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
Using website analytics tools such as Google Analytics or Adobe Analytics
Strategy and set up of pixel implementation and conversion tracking across tag management solutions and media platforms
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
2+ years of experience at a media planning & buying agency
Proactive team player willing to roll your sleeves up and help the team as needed
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their workload
Excellent interpersonal skills needed to work in a cross functional company environment
Nice to have:
CDP experience
Analytics experience
Understanding of media tactic alignment to points in customer journeys
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