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Sr Digital Media Specialist

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Zion & Zion

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a passionate, motivated, high-performing team member to join our agency. The Sr Digital Media Specialist must have demonstrated expertise across digital channels, with media planning and buying experience, and understand how digital fits in a client’s overall marketing/media strategy. The role requires hands-on experience and expertise across the following platforms: Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads. This role requires in-depth paid search campaign experience, across both Google and Bing Ads with a proven track record of meeting and exceeding clients’ paid search KPIs. This role also requires expert-level knowledge of paid social platforms (how they are used to meet business objectives measured through various KPIs). This position is responsible for digital media campaign implementation, from plan development to reporting, ensuring clients’ needs and expectations are fulfilled. The ideal candidate is detail-oriented, proficient at managing multiple projects, highly organized, analytical, exhibits strong presence in front of clients and team members, and possesses effective communication skills. The candidate must also be deeply interested in understanding more about technologies such as Customer Data Platforms, which are essential to embracing a world where the use of third-party cookies will soon no longer be an option.

Job Responsibility:

  • Managing multi-media campaigns across channels for clients with varying KPIs
  • Hands-on optimization of digital campaigns and occasional work with media partners and ad tech partners to improve campaign performance
  • Creative asset trafficking via Google Campaign Manager
  • Seeking out new digital media and ad technology
  • Pull media pacing reports and analyze against KPIs
  • Responsible for the day-to-day digital media planning, campaign management and optimizations for assigned clients
  • Provide digital media recommendations with supporting rationale and POVs
  • Optimize campaign strategy and tactics to maximize campaign results and ensure that client goals are achieved
  • Leverage CDPs in digital media strategy and development of digital media plans aligned to the customer journey
  • Speak eloquently to the relationship of data, media strategy and CDPs
  • Maintain deep, ongoing understanding of implications of the use of third-party cookies being diminished and what the suite of options are to deal with that fact
  • Use available research to inform strategy and media tactic decisions
  • Maintain and oversee digital media budgets and ensure proper and timely invoice reconciliation occurs
  • Actualize media flowcharts

Requirements:

  • Extensive paid search experience across different verticals
  • Expertise in Google Ads and Bing Ads
  • Extensive experience managing paid social campaigns across platforms such as Facebook Ads and LinkedIn Ads
  • Management of programmatic media campaigns in one or more DSPs (TradeDesk, Basis, etc.) is a plus
  • Excellent communication skills, both written and verbal
  • Know when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting)
  • Using website analytics tools such as Google Analytics or Adobe Analytics
  • Strategy and set up of pixel implementation and conversion tracking across tag management solutions and media platforms
  • Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
  • Meticulous and detail-oriented
  • Proficiency with Microsoft Office suite of products (Outlook, Excel, PowerPoint)
  • 2+ years of experience at a media planning & buying agency
  • Proactive team player willing to roll your sleeves up and help the team as needed
  • Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
  • Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
  • Self-starter who can keep track of multiple projects and meet deadlines without a direct manager to prioritize their workload
  • Excellent interpersonal skills needed to work in a cross functional company environment

Nice to have:

  • CDP experience
  • Analytics experience
  • Understanding of media tactic alignment to points in customer journeys
  • TikTok, Snapchat, and Twitter Ads experience

Additional Information:

Job Posted:
December 14, 2025

Work Type:
Remote work
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