Sr. Digital Marketing Analyst Job at Robert Half (Miami)

Sr. Digital Marketing Analyst

Location

United States , Miami

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Statistics, Data Science, Economics, or a closely related discipline
Hands-on experience with Adobe Customer Journey Analytics and Adobe Journey Optimizer for journey analysis, audience insights, and performance measurement
Advanced proficiency using Databricks or Azure Databricks for data preparation, querying, and large-scale analytical work
Strong knowledge of multi-touch attribution approaches, including algorithmic, time-decay, or customized modeling methods
Demonstrated ability to apply statistical techniques such as correlation analysis and regression to marketing and customer behavior data
Experience building dashboards or reporting solutions that clearly communicate complex findings to business and leadership audiences
Familiarity with digital marketing measurement tools and channels, including paid media, web analytics, email campaigns, and conversion optimization practices

Job Responsibility

Lead the design, administration, and ongoing use of Adobe Customer Journey Analytics, Adobe Journey Optimizer, and Databricks to combine data from multiple sources for comprehensive cross-channel analysis
Create and enhance multi-touch attribution frameworks that measure the contribution of paid media and other marketing efforts to conversions, revenue, and customer engagement across audience groups
Evaluate marketing spend across campaigns, channels, and content initiatives, translating performance data into recommendations that improve budget distribution and return on investment
Partner with external agencies and internal stakeholders to assess paid media effectiveness, strengthen website and digital experience reporting, and identify opportunities to increase conversion rates
Support experimentation efforts by analyzing A/B tests for landing pages, creative assets, targeting strategies, and promotional offers to improve campaign outcomes
Use Databricks to prepare, transform, and analyze large-scale datasets, producing reliable insights that inform strategic marketing decisions
Examine customer segments based on behavioral and demographic patterns, monitor segment performance over time, and recommend tailored investment strategies to improve results
Conduct correlation studies and predictive analysis to uncover drivers of acquisition, retention, churn, and engagement, and present findings through dashboards and executive-ready reporting

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Sr. Marketing Analyst, Commerce Marketing – Shopper

The PepsiCo Commerce Marketing team is seeking a strong, collaborative Sr. Marke...

Location

United States , Chicago

Salary:

88200.00 - 147650.00 USD / Year

Pepsico

Expiration Date

Until further notice

Requirements

BBA in Business or Marketing required
Proven ability to develop marketing programs with the full consumer path to purchase in mind to build brands with shoppers in ways that resonate with the brand’s equity
Strong leadership skills with demonstrated ability to effectively collaborate, cultivate relationships, communicate, and influence in a matrix environment
Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations
Strong verbal and written communications with ability to persuasively sell
Agency Management experience preferred
Demonstrates a strong ability to handle competing priorities and objectives
Advanced PowerPoint and Excel skills

Job Responsibility

Help architect holistic shopper marketing strategies for assigned C&G and Drug Channel customers, identifying key business challenges and future growth opportunities
Translate consumer, shopper, and customer insights into digital, media, and in-store marketing programs, leveraging retailer- specific opportunities to drive relevance, conversion, and measurable impact
Partner with Beverage sales teams to sell in shopper programs that align with customer strategies and Joint Business Plans
Drive internal and external alignment by collaborating with brand teams, customer teams, agencies, and cross-functional partners throughout program development, execution, and post-analysis
Strategic collaborator in media planning and creative development, working closely with retail media team and design partners, briefing to deliver campaigns grounded in customer strategy, retail media capabilities and shopper insights
Champion new ways to engage shoppers across the path to purchase, tailored to the nuances of convenience, gas, and drug retail formats
Oversee and manage shopper marketing budgets across assigned customers and portfolio initiatives, ensuring strong ROI and disciplined spend
Analyze program performance and provide clear, actionable recommendations to optimize future shopper marketing plans
Support activation of customer-specific digital and retail tools, driving awareness and adoption across internal stakeholders (brand teams, KAMs, cross-functional leads)

What we offer

Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Fulltime

Sr. Analyst, Marketing Operations

This is a cross-functional orchestration role at the center of how the marketing...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

4+ years of experience in marketing operations, experience planning, program management, or cross-functional marketing coordination
Strong understanding of marketing planning processes, campaign execution, or product launch coordination
Demonstrated experience working across Marketing, Product, Digital, Finance, and Insights functions
Proven ability to manage complex calendars, milestones, and cross-functional dependencies simultaneously
Strong written and verbal communication skills, with experience producing executive-ready materials and presentations
Comfortable operating in fast-paced, ambiguous environments with evolving priorities
Proficiency in planning and collaboration tools such as Asana, Monday.com, Smartsheet, Excel, and PowerPoint
Experience building scalable processes, templates, and planning frameworks is a strong asset

Job Responsibility

Own the end-to-end Experience Planning process for national and test marketing cycles, including calendar development, milestone management, and cross-functional alignment
Drive quarterly planning cycles by coordinating inputs across Brand, Product, Digital, Finance, and Insights teams to ensure aligned priorities and on-time deliverables
Facilitate planning kickoff and alignment sessions, partnering with Brand Planning and Product Marketing to define objectives, priorities, and business context
Manage integrated experience calendars, ensuring accuracy and alignment across national and test planning timelines
Coordinate cross-functional working sessions and governance forums, maintaining clear agendas, decision tracking, and follow-through on key milestones
Develop and distribute executive-ready Experience Bulletins, Readiness Documents, and National Experience Summaries to support launch alignment and execution readiness
Support the Artemis program by aligning measurement and reporting capabilities with marketing planning workflows and integrating them into operational cadence
Identify risks, misalignments, and planning gaps, escalating with recommended solutions to ensure timely resolution
Maintain and evolve planning tools, templates, and governance artifacts that support scalable, repeatable processes
Partner with Product, Menu, and Digital teams to surface dependencies, sequencing considerations, and feasibility inputs for experience planning recommendations

Sr. Analyst, Marketing Delivery

Cella by Randstad Digital is partnering with a prominent North American financia...

Location

Canada , Montréal

Salary:

48.79 - 51.41 CAD / Hour

Randstad

Expiration Date

July 27, 2026

Requirements

SQL Expertise: 3+ years of experience programming and interpreting complex SQL queries for data extraction and analysis
Salesforce Marketing Cloud: 2+ years of hands-on automation and journey orchestration experience using SFMC (including Journey Builder, Email Studio, Automation Studio, and Data Extensions)
Regulated Industry Background: 2+ years of marketing automation or journey orchestration experience within financial services or another highly regulated industry
Matrixed Environments: 2+ years of experience collaborating effectively with cross-functional teams in a matrixed organization, with a proven ability to work autonomously through ambiguity
Technical Compliance: Strong working knowledge of CASL and Canadian digital marketing regulatory frameworks
Project Management: Excellent attention to detail, strong organizational habits, and experience managing multiple overlapping pipelines in a deadline-driven environment

Job Responsibility

Campaign Design & Execution: Create, deploy, and measure high-impact cross-channel marketing campaigns and user journeys based on strategic business goals
Platform Management: Build and optimize Salesforce Marketing Cloud (SFMC) journeys, managing audience entry/exit criteria, decision splits, and template setup utilizing Email Studio, Automation Studio, and Journey Builder
Data & Scripting: Write and execute SQL queries within Databricks to manage, filter, and segment audience data in Salesforce CDC. Utilize HTML and AMPscript to enable dynamic personalization and complex email customization
Quality Assurance & Troubleshooting: Oversee technical reviews, perform rigorous QA testing across various devices, and troubleshoot template rendering, subscriber lookups, and link accuracy
Analytics & Optimization: Provide analytical guidance to stakeholders, translate campaign results into actionable insights, and participate in optimization sessions to enhance overall marketing ROI
Compliance & Risk Management: Ensure all email marketing initiatives align with CASL (Canada’s Anti-Spam Legislation) and maintain a culture of regulatory control and infrastructure integrity

What we offer

Collaborative Innovation: Work within a North American center of excellence focused on high-quality, innovative marketing delivery
Skill Expansion: Deepen your expertise in advanced data environments (Databricks, complex SQL) and cutting-edge Salesforce features
Hybrid Flexibility: Enjoy a balanced working model situated in a vibrant downtown Toronto hub
Professional Growth: Collaborate with cross-functional teams in a fast-paced environment that values continuous learning and agile methodologies

Fulltime

Sr. Shopper Marketing Analyst

Are you a dynamic marketing professional ready to drive meaningful impact for th...

Location

United States , Plano; Purchase; New York; Chicago

Salary:

80200.00 - 134250.00 USD / Year

Pepsico

Expiration Date

Until further notice

Requirements

Undergraduate Degree in Business, Marketing, or a related field
2-4 years prior marketing experience
Project Management & Self-Starter: Proven ability to thrive in a fast‑paced, matrixed environment while managing multiple priorities
Marketing Analytics: Ability to translate data into insights and actionable strategies
Budget Management: Experience managing budgets and delivering ROI-focused plans
Collaborating and Influencing: Demonstrated success leading and collaborating across cross‑functional teams
Strategic Problem Solving: Strong strategic thinking with an entrepreneurial, solution-oriented mindset
Excellent Communicator: Ability to educate and influence internal and external stakeholders at all levels

Job Responsibility

Lead all scaled PepsiCo Foods omnichannel marketing initiatives from brief through to execution
Partner effectively with sales, digital commerce, retail media and PBUS marketing to align and execute priorities across the 5 ADUSA banners
Collaborate with Retail Media to brief and inspire agency partners to create campaigns grounded in retailer‑specific opportunities
Deliver rigorous performance analysis and clear recommendations to optimize future programming
Steward the A&M budget, driving efficient and effective investment decisions
Support Commerce Marketing leadership on strategic projects and contribute to annual Joint Business Planning (JBP) discussions
Support annual omnichannel planning and budget development as well as priority alignment across BrandCos

What we offer

Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Fulltime

Mulesoft Developer - Digital Solution Consultant Sr. Analyst

The MuleSoft Developer - Digital Solution Consultant Sr. Analyst role involves d...

Location

India , Hyderabad

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

Strong experience with Mule 4
Hands-on experience with Anypoint Studio
Hands-on experience with DataWeave transformations
Hands-on experience with API-led connectivity (RAML/OAS)
Strong knowledge of Salesforce integration patterns (REST/SOAP/Platform Events/Bulk API)
MuleSoft certification required
Minimum of 5 years of experience in integration development
Experience with Salesforce APIs
Experience with Anypoint Platform
Experience with CloudHub, Anypoint Runtime Fabric, or on-prem Mule runtimes

Job Responsibility

Design and develop MuleSoft integrations (APIs, flows, connectors) to connect Salesforce with ERP, billing, marketing automation, data warehouses, and other internal/external systems
Implement API-led connectivity patterns: System, Process, and Experience APIs using RAML/OpenAPI and Anypoint Platform best practices
Build and maintain Mule 4 applications in Anypoint Studio
create reusable connectors and modules
Design and implement DataWeave transformations for JSON, XML, CSV, and other payload formats
ensure mapping accuracy and performance
Implement Salesforce integration patterns: REST/SOAP calls, Bulk API, Platform Events, Change Data Capture, Streaming API, and outbound messaging as appropriate
Configure and manage Anypoint API Manager policies (security, rate-limiting, SLA, throttling, IP whitelisting)
Deploy and manage applications on CloudHub, Anypoint Runtime Fabric, or on-prem Mule runtimes
manage VPCs, VPNs, and secure connectivity to Salesforce (connected apps, OAuth, JWT)

Fulltime

Automation Testing Sr Analyst

The Testing Sr Analyst is a seasoned professional role. Applies in-depth discipl...

Location

India , Chennai

Salary:

Not provided

Citi

Expiration Date

Until further notice

Requirements

8 -12 years Testing Analyst experience
Familiarity with the Software Development Lifecycle (SDLC) and how Quality Assurance methodology fits into the SDLC
Knowledge of relevant operating systems, languages and database tools
Knowledge of defect tracking systems and processes
including change management
Knowledge of automated regression testing tools
Experience of testing banking platforms or similar software
Ability to work under pressure during tight dead lines
Requires methodical approach to testing and problem solving
Requires theoretical and analytical skills, with demonstrated ability in planning and operations

Job Responsibility

Supports initiatives related to User Acceptance Testing (UAT) process and product rollout into production
Has good retail banking domain expertise in at least one of below areas: Investment - Capital Markets, Mutual Funds, Brokerage, Equity, Insurance and Treasury, Digital - Mobile (IOS and Android), Web (Angular), Banking & Lending – Retail, Term Deposit, Payments, Customer demographics and relationships, Mortgage, Cards – Equal payment plan, Payment features, Rewards, Wallets, Authorization & Fraud, Collections, Onboarding – Customer/Product onboarding
Ability to demonstrate E2E testing solutions (UI, Middleware, Backend and API)
Ensure that software quality issues and defects are appropriately identified, documented, tracked, and resolved in the repository
Collaborate with the software development team and users to ensure software requirements are met
Collaborate with Dev-ops/ App teams to Shift left by adopting Test-ops and other emerging testing principles
Tests and analyzes a broad range of systems and applications to ensure they meet or exceed specified standards and end-user requirements.
Works complex testing assignments.
Executes test scripts according to application requirements documentation.
Identifies defects and recommends appropriate course of action

Fulltime

Sr. Marketing Automation Specialist

The Sr. Marketing Automation Specialist will be the subject matter expert on all...

Location

Canada , Mississauga

Salary:

80000.00 - 87000.00 CAD / Year

PointClickCare

Expiration Date

Until further notice

Requirements

Diploma, degree or relevant certifications
5+ years of experience in similar role
Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
Proficient at managing multiple projects concurrently
Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
Must have a sharp attention to detail
Strong inter-personal skills
Strong analytical skills
Focus and on data driven insights and outcomes
Hands-on experience in Marketo and SFDC integrations

Job Responsibility

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack

What we offer

Benefits starting from Day 1
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more

Fulltime

Select Country

Sr. Digital Marketing Analyst

Job Description

Job Responsibility

Requirements

What we offer

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