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Addison Group Logo Addison Group · -

Sr. Demand Generation Specialist

United States 52.00 - 62.00 USD / Hour · Job Posted June 09, 2026
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Job Responsibility

  • CSE & Affiliate Program Management
  • Own and optimize the CSE (Comparison Shopping Engine) channel end-to-end, including partner onboarding, campaign setup, budget pacing, IO/PO management, performance reviews, and ongoing partner relationship management with direct partners
  • Manage CPL/PPL programs, including vendor vetting, campaign trafficking, QA, execution, and optimization to drive incremental lead volume and pipeline contribution
  • Maintain competitive P1–P3 positioning across all core CSE partner sites to maximize visibility, lead volume, and conversion efficiency
  • Vet and onboard new CSE partners (as needed), evaluating traffic quality, cost models (CPL/CPC/CPA), geographic coverage, and competitive positioning
  • Reporting & Analytics
  • Maintain reporting and dashboards (Tableau, Salesforce) to track campaign performance, lead flow, conversion metrics, and revenue impact
  • Reconcile and deliver end-of-month (EOM) partner reports within the first 3–5 business days of each month, confirming billable vs. non-billable leads per partner terms
  • Monitor automated partner reports and proactively flag performance trends, pacing risks, and optimization opportunities
  • Track full-funnel impact — from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue
  • Cross-Functional Collaboration
  • Partner closely with Sales, SDR, Marketing Operations, Product, and Demand/ABM teams to ensure campaign execution aligns with funnel stages, lead routing, and pipeline acceleration goals
  • Collaborate with Content and Web teams on landing page updates, A/B tests, and creative refreshes to improve on-page conversion rates
  • Manage IO/PO processes in Oracle and Evisort, in conjunction with the Campaign Team P2P Champion, ensuring timely submission and approval to avoid campaign disruptions or billing delays
  • Provide sales enablement support, including CSE/CPL channel education for SDR and AE teams to improve speed-to-lead and conversion performance

Requirements

  • Bachelor's Degree in Marketing, Communications, Business, or a related discipline
  • 5+ years of experience in B2B demand generation, performance marketing, or digital campaign management, ideally within SaaS, UCaaS, or CCaaS
  • Proven hands-on experience managing CSE/PPL programs and other BOFU digital tactics
  • Strong understanding of B2B funnel stages, lead management, and pipeline measurement
  • Experience with campaign trafficking, QA, reporting, and analytics, including lead-to-pipeline tracking and ROAS measurement
  • Proficiency with CRM systems (Salesforce) and BI/reporting tools (e.g., Tableau)
  • Experience working with digital partners, affiliates, and third-party vendors
  • Data-driven mindset with strong analytical and problem-solving skills
  • Excellent communication and collaboration skills with the ability to work cross-functionally

Nice to have

  • Strong project management and organizational skills across multiple campaigns, partners, and timelines
  • Experience with paid media platforms
  • Familiarity with affiliate platforms such as Commission Junction (CJ)
  • Experience with IO/PO procurement processes and vendor contract management
  • High integrity, customer-first mindset, and experience supporting marketing, sales, or customer engagement functions in the technology sector
  • Demonstrated ability to onboard and scale new partners from test to full investment

What we offer

  • Negotiated high salaries using U.S. Bureau of Labor Statistics
  • Medical, dental, vision insurance benefits
  • 401K
  • Monetary bonuses
  • Potential permanent employment
  • Direct connection with hiring managers from renowned organizations
  • Multiple employment options near home
  • Hiring process advice
  • Resume revision
  • Employment term negotiation
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