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The Sr Customer Sales Lead at Kroger is responsible for the development and implementation of joint business planning for Kroger to drive volume, profit and share growth within the M&B Soup category. Responsibilities include proactively managing, monitoring the Campbell's Soup portfolio, creating/evaluating and updating business plans to meet all sales objective within both Brick & Mortar along with Ecommerce. In addition, the Sr Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer Kroger, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.
Job Responsibility:
Develop annual strategic plan for the customer and present internally to gain alignment on key opportunities for growth
Lead the joint business planning process with the customer with a focus on strategic thought leadership in the categories they represent
Utilize Campbell's Sales Planning and Customer Investment system to create optimal customer plans
Develop and implement trade promotion strategies and tactical plans with the customer
Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan
Monitor and manage deduction balances and conduct post audits
Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage Customer Development and Category Management resources appropriately
Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
Utilize sound category management practices to proactively link consumer and shopper trends and opportunities
Lead the customer in the execution of category assessments
Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes
Proactively call out potential risks or threats to monthly forecasts
Sell-in new items to customer and work with key customer personnel to achieve optimal distribution
Leverage Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies
Identify profitable opportunities to grow incremental volume
Requirements:
Bachelor's Degree
8+ years of CPG Industry Sales and/or Category Management experience
P&L Management - experience managing trade spend
Nice to have:
Food and beverage industry experience
Supply Chain Knowledge
What we offer:
Medical
dental
short and long-term disability
AD&D
life insurance
matching 401(k) plan
unlimited sick time
paid time off
holiday pay
free access to the fitness center
on-site day care
company store
Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually