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THE VAIL CORPORATION Logo THE VAIL CORPORATION · Sales

Sr Customer Sales Lead

United States, Sharonville Employment contract 139100.00 - 200000.00 USD / Year · Job Posted May 03, 2026
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Job Description

The Sr Customer Sales Lead at Kroger is responsible for the development and implementation of joint business planning for Kroger to drive volume, profit and share growth within the M&B Soup category. Responsibilities include proactively managing, monitoring the Campbell's Soup portfolio, creating/evaluating and updating business plans to meet all sales objective within both Brick & Mortar along with Ecommerce. In addition, the Sr Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer Kroger, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.

Job Responsibility

  • Develop annual strategic plan for the customer and present internally to gain alignment on key opportunities for growth
  • Lead the joint business planning process with the customer with a focus on strategic thought leadership in the categories they represent
  • Utilize Campbell's Sales Planning and Customer Investment system to create optimal customer plans
  • Develop and implement trade promotion strategies and tactical plans with the customer
  • Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan
  • Monitor and manage deduction balances and conduct post audits
  • Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
  • Leverage Customer Development and Category Management resources appropriately
  • Understand Campbell's brand strategies and tactics and implement them by working closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, etc.
  • Utilize sound category management practices to proactively link consumer and shopper trends and opportunities
  • Lead the customer in the execution of category assessments
  • Develop accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes
  • Proactively call out potential risks or threats to monthly forecasts
  • Sell-in new items to customer and work with key customer personnel to achieve optimal distribution
  • Leverage Shopper Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies
  • Identify profitable opportunities to grow incremental volume

Requirements

  • Bachelor's Degree
  • 8+ years of CPG Industry Sales and/or Category Management experience
  • P&L Management - experience managing trade spend

Nice to have

  • Food and beverage industry experience
  • Supply Chain Knowledge

What we offer

  • Medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance
  • matching 401(k) plan
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to the fitness center
  • on-site day care
  • company store
  • Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually
  • Employee Resource Groups (ERGs)
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