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Sr Creative and Design Specialist

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University of Rochester

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Location:
United States of America , Rochester

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Category:
-

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Contract Type:
Not provided

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Salary:

70197.00 - 105295.00 USD / Year
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Job Description:

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. This role functions as both a hands-on designer and a consulting partner, working directly with colleagues across the university to understand needs, provide expert guidance, and develop compelling creative solutions. A problem-solver, strategic-thinker and leader who translates big-picture marketing strategies to implementable, scalable creative solutions.

Job Responsibility:

  • Serves as the creative solutions lead for University Marketing and Communications and institutional partners
  • Leads the design and production of creative solutions projects across a variety of channels (digital, print, social, etc.)
  • Advises institutional partners on brand guidelines and how creative can support broader business goals
  • Serves as primary point of contact for internal partners requiring design solutions
  • Serves as administrator for Marq brand management system and trademark and licensing system
  • Supervises and/or mentors junior creative staff member(s), freelancers, and vendors
  • Works closely with Marketing, Strategic Integrated Communications, Content Strategy, and Digital teams to advance the development of integrated campaigns
  • Art directs and manages logistics for brand-aligned multimedia photo and video shoots
  • Ensures internal teams, external partners, and vendors/freelancers adhere to brand guidelines
  • Creates and advances multiple suites of brand-aligned, accessible templates for use by university partners
  • Manages multiple projects with varying scope and complexity, ensuring they are delivered on time and within scope

Requirements:

  • Bachelor’s degree required
  • 4 years of professional graphic design experience required
  • or equivalent combination of education and experience required
  • Proficiency in conceptual creative problem solving, strategic integrated design systems, and graphic design
  • An understanding of design principles, typography, and color theory required
  • Knowledge of project management
  • High level of organization, attention to detail, and problem-solving skills required
  • Ability to execute on multiple campaigns, administrative projects, and competing priorities with minimal supervision required
  • Ability to translate strategic plan concepts into creative direction to yield effective and engaging tactical solutions required
  • Effective, confident communicator and presenter with excellent interpersonal, collaborative, and written and verbal communication skills required
  • A willingness to embrace change, learn new technologies, and stay curious about the evolving marketing landscape required
  • Mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, etc.) with proficiency in a Mac OS X workspace required
  • Knowledge of, or the ability to learn, digital coding and design required
  • Understanding of how visual assets work together to visually communicate important information required
  • Strategic thinking, ability to understand client needs and provide counsel on design solutions required
  • Knowledge of best design practices for multi-media materials, understanding of production processes for both multi-media projects required
  • Knowledge of brand strategy and ability to manage a complex identity system and brand architecture for a large, diverse institution required

Nice to have:

  • Knowledge of HIPAA privacy rules and HIPAA consent authorization process, and organizational policies for protecting patient privacy and other confidential information preferred
  • Experience with creating design systems and assets for strategic marketing and communications campaigns with proven results preferred
  • Ability to work effectively with cross-functional teams and influence stakeholders at all levels. Ability to provide context and/or reshape material as needed preferred
  • Experience supervising, mentoring, or influencing colleagues, project contributors, or independent contractors preferred

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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