Sr Creative and Design Specialist Job at University of Rochester (Rochester)

Job Description

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. This role functions as both a hands-on designer and a consulting partner, working directly with colleagues across the university to understand needs, provide expert guidance, and develop compelling creative solutions. A problem-solver, strategic-thinker and leader who translates big-picture marketing strategies to implementable, scalable creative solutions.

Job Responsibility

Serves as the creative solutions lead for University Marketing and Communications and institutional partners
Leads the design and production of creative solutions projects across a variety of channels (digital, print, social, etc.)
Advises institutional partners on brand guidelines and how creative can support broader business goals
Serves as primary point of contact for internal partners requiring design solutions
Serves as administrator for Marq brand management system and trademark and licensing system
Supervises and/or mentors junior creative staff member(s), freelancers, and vendors
Works closely with Marketing, Strategic Integrated Communications, Content Strategy, and Digital teams to advance the development of integrated campaigns
Art directs and manages logistics for brand-aligned multimedia photo and video shoots
Ensures internal teams, external partners, and vendors/freelancers adhere to brand guidelines
Creates and advances multiple suites of brand-aligned, accessible templates for use by university partners
Manages multiple projects with varying scope and complexity, ensuring they are delivered on time and within scope

Requirements

Bachelor’s degree required
4 years of professional graphic design experience required
or equivalent combination of education and experience required
Proficiency in conceptual creative problem solving, strategic integrated design systems, and graphic design
An understanding of design principles, typography, and color theory required
Knowledge of project management
High level of organization, attention to detail, and problem-solving skills required
Ability to execute on multiple campaigns, administrative projects, and competing priorities with minimal supervision required
Ability to translate strategic plan concepts into creative direction to yield effective and engaging tactical solutions required
Effective, confident communicator and presenter with excellent interpersonal, collaborative, and written and verbal communication skills required
A willingness to embrace change, learn new technologies, and stay curious about the evolving marketing landscape required
Mastery of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat, etc.) with proficiency in a Mac OS X workspace required
Knowledge of, or the ability to learn, digital coding and design required
Understanding of how visual assets work together to visually communicate important information required
Strategic thinking, ability to understand client needs and provide counsel on design solutions required
Knowledge of best design practices for multi-media materials, understanding of production processes for both multi-media projects required
Knowledge of brand strategy and ability to manage a complex identity system and brand architecture for a large, diverse institution required

Nice to have

Knowledge of HIPAA privacy rules and HIPAA consent authorization process, and organizational policies for protecting patient privacy and other confidential information preferred
Experience with creating design systems and assets for strategic marketing and communications campaigns with proven results preferred
Ability to work effectively with cross-functional teams and influence stakeholders at all levels. Ability to provide context and/or reshape material as needed preferred
Experience supervising, mentoring, or influencing colleagues, project contributors, or independent contractors preferred

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Sr Creative and Design Specialist

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