Sr. Consumer Marketing Manager

The Sr. Consumer Marketing Manager is responsible for igniting engagement with our base customers and consumers through communication strategies that drive digital adoption and engagement. The company has bold goals to get the consumer base onto the new T-Life app and drive repeat visits and engagement with the app. This person works cross-functionally to communicate product experiences to the consumer and to influence optimal product experiences on behalf of the consumer. This role is responsible for developing marketing strategies factoring in market dynamics, consumer patterns, competitive actions, company priorities and retailer/channel conflict and cohesion.