Sr Community Marketing Strategist Job at Atria Senior Living (Louisville)

Job Description

The Senior Community Marketing Specialist is responsible for planning, executing, and optimizing local marketing initiatives that drive awareness, engagement, and qualified leads for Atria communities. This role partners closely with Sales, Regional Marketing, Creative Teams and community leadership to ensure marketing efforts support occupancy goals and reflect the unique story of each community. This position focuses on community-level execution and performance across three brands Atria Senior Living, Holiday by Atria and Atria Retirement Canada.

Job Responsibility

Execute integrated marketing campaigns at the community level, including print, direct mail, digital, email, events and partnerships
Customize market level campaigns to reflect the unique attributes, positioning, and audience of each community
Ensure all marketing efforts are launched on time, targeted effectively, and aligned with occupancy goals
Identify and activate local opportunities including sponsorships, partnerships, and community outreach
Manage relationships with local media vendors, partners, and agencies, including negotiation and placement execution
Ensure efficient allocation of community-level budgets to maximize reach, lead quality, and return on investment
Identify opportunities to improve cost efficiency and performance through strategic media planning and buying
Coordinate with community leadership to ensure marketing aligns with operational realities and resident experience
May perform other duties as needed and/or assigned

Requirements

Bachelor’s degree in marketing/communications or related field required
Five (5) or more years of experience in local, regional, or field marketing
Must successfully complete all Atria specified training programs
Experience supporting multi-location businesses preferred
Experience in advertising, media buying, or account management strongly preferred
Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred
Demonstrated understanding of paid media channels (digital, print, direct mail, or local partnerships) and how they drive lead generation
Data-driven mindset with a focus on performance and optimization
Will be required to travel up to 10% of the time on behalf of the Company
Must possess a valid driver’s license
Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle)
Must satisfactorily meet and be in compliance with Company motor vehicle policy standards and Travel Policy

Nice to have

Experience supporting multi-location businesses preferred
Experience in advertising, media buying, or account management strongly preferred
Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred

What we offer

Competitive Pay
Paid Holidays & PTO
Comprehensive Health Plans
Career Advancement Opportunities
Tuition Reimbursement
Employee Loyalty Rewards Program
Retirement Savings Plan with Employer Match
Rewards & Recognition
Health & Safety

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Sr Community Marketing Strategist

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