Sr Business Analytics Manager

• Analyze marketing performance and consumer impact data to identify trends, patterns, and opportunities that inform optimization of campaigns, strategies, and storytelling
• Translate data into clear, actionable insights by developing simple, visual, and compelling narratives that guide decision-making for marketers and stakeholders
• Provide strategic recommendations that help teams understand what is working, why it’s working, experimentation possibilities and how to improve future performance
• Define and maintain measurement frameworks by ensuring data is tracked accurately, metrics are clearly defined, and marketing performance is measured consistently across channels, campaigns and audiences
• Partner cross-functionally with marketing, analytics, and platform teams to continuously improve data quality, insights creation and strategic decision
• Enable insight adoption by leading implementation or experimentation of insights into marketing strategy, briefs, and channel decisions
• follow through to measure impact
• Embody our Culture and Values

Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 3+ years experience in data analysis and reporting, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 4+ years experience in data analysis and reporting, business intelligence, or business and financial analysis OR equivalent experience.

• Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 6+ years experience in data analysis and reporting, business intelligence, or business and financial analysis OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 8+ years experience in data analysis and reporting, business intelligence, or business and financial analysis OR equivalent experience
• 4+ years of experience in consumer marketing analytics, digital analytics, marketing analytics, or a closely related insights role
• Experience analyzing digital marketing performance data and communicating insights to non-technical audiences
• Experience with email, in-product & web data, A/B experimentation, campaign reporting, audience research
• Experience with Marketing measurement concepts (incrementality/lift, attribution tradeoffs, Marketing Mixed Model (MMM))
• Experience with audience segmentation, funnel/drop-off analysis, creative/message insights, lifecycle (acquisition→activation→retention)
• Experience with measurement and analytics, or reporting tools (PowerBI, and Adobe’s Customer Journey Analytics) and key performance indicator (KPI) frameworks
• Experience influencing decisions through insights without direct ownership of execution