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The Muse Logo The Muse · -

Sr. B2B Growth Marketing Manager

United States, San Francisco Employment contract 91000.00 - 193000.00 USD / Year · Job Posted May 30, 2026
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Job Description

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business.

Job Responsibility

  • Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
  • Build and run integrated demand generation programs across paid, organic, email, and partner channels
  • Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
  • Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them
  • Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels
  • Drive B2B marketing lead generation strategy, planning, and execution
  • Define and refine ideal customer profiles (ICP) across segments
  • Manage lead retrieval for conferences and trade shows
  • Own the MQL-to-SQL handoff framework
  • Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
  • Partner with internal teams on email marketing, website content, social media, product launches
  • Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement
  • Ensure compliance with marketing best practices and platform policies and maintain campaign integrity
  • Leverage AI tools and modern marketing strategies to increase efficiency and output
  • Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor
  • Define, track, and report on core KPIs
  • Provide regular updates, performance reports, and strategic recommendations to the marketing team to drive campaign success and client satisfaction through both paid and organic efforts
  • Identify optimizations that improve visibility

Requirements

  • 8 to 10 years of experience leading and managing B2B demand generation campaigns
  • Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
  • 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
  • Excellent project management, communication, presentation, and cross-functional collaboration skills
  • Experience working closely with Sales and Commercial teams
  • Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
  • Experience managing budgets, pacing, and performance reporting across large and complex campaigns
  • Focus on commercial value creation and measurable ROI
  • Proven ability to drive projects independently and proactively
  • 1-2 years people management experience
  • Bachelor's degree

What we offer

  • Health Insurance
  • Health Reimbursement Account
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • FSA
  • HSA
  • Fitness Subsidies
  • Mental Health Benefits
  • Birth Parent Or Maternity Leave
  • Non-Birth Parent Or Paternity Leave
  • Fertility Benefits
  • Family Support Resources
  • Flexible Work Hours
  • Hybrid Work Opportunities
  • Commuter Benefits Program
  • Casual Dress
  • Pet-Friendly Office
  • Happy Hours
  • Snacks
  • Some Meals Provided
  • Company Outings
  • Holiday Events
  • Paid Vacation
  • Unlimited Paid Time Off
  • Paid Holidays
  • Personal/Sick Days
  • Leave Of Absence
  • 401(K) With Company Matching
  • Company Equity
  • Performance Bonus
  • Relocation Assistance
  • Financial Counseling
  • Learning And Development Stipend
  • Promote From Within
  • Access To Online Courses
  • Lunch And Learns
  • Internship Program
  • Work Visa Sponsorship
  • Leadership Training Program
  • Diversity, Equity, And Inclusion Program
  • Employee Resource Groups (ERG)
  • 13 paid holidays
  • 72 hours of sick leave
  • annual cash bonuses or commission
  • annual equity grants
  • mental wellness and financial wellness programs
  • generous parental leave
  • pet insurance
  • supplemental life insurance for you and your dependents
  • company-paid short-term and long-term disability
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