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Sr Associate Brand Manager - Broth

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THE VAIL CORPORATION

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Location:
United States , Camden

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Category:
-

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Contract Type:
Not provided

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Salary:

115300.00 - 165700.00 USD / Year
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Job Description:

Shape the future of the Broth, Stock and Bone Broth business by driving strategic brand growth and innovation across a dynamic consumer landscape. Lead initiatives that evolve brand foundations and ensure long-term pipeline sufficiency and optimize portfolio architechure through innovation and insight. Champion data-driven decision-making and cross-functional collaboration to deliver impactful brand experiences. Influence how our iconic brand shows up across consumer touchpoints, ensuring relevance and resonance in a rapidly changing market. Be a thought leader and galvanizer across functions, driving brand and business goals forward through innovation and commercialization.

Job Responsibility:

  • Develop strategic frameworks for 3–5 year growth plans to ensure innovation pipeline sufficiency
  • Evolve brand foundations to reflect changing consumer needs and market dynamics
  • Provide insights to inform product development and brand positioning
  • Partner with cross-functional teams to build a pipeline of new products and platforms that align with strategic brand goals
  • Oversee full lifecycle from concept to execution
  • Lead cross-functional teams to deliver projects on time and within budget
  • Communicate project status, risks, and opportunities to internal stakeholders
  • Collaborate with brand operations to inform monthly integrated business planning cycles
  • Track KPIs and business performance metrics to assess success and identify improvement opportunities
  • Become the business expert on the Broth business and the competitive landscape
  • Synthesize multiple data sources to guide strategic decisions and recommend actionable solutions
  • Identify emerging trends, consumer needs, and market gaps
  • Collaborate with consumer insights, integrated marketing and sales to develop campaign KPIs and tactical plans aligned with brand positioning and target audiences
  • Ensure consistent brand expression across all consumer touchpoints, including in store, digital, social, PR, and media

Requirements:

  • Bachelor’s degree required
  • 3+ years of brand management experience (MBA may count for some experience)
  • Strong strategic, creative, and analytical thinking skills
  • Proven ability to lead and influence cross-functional teams and external partners
  • Excellent communication and presentation skills across all organizational levels
  • Proactive and adaptable mindset with the ability to manage shifting priorities
  • Strong business and financial acumen with analytical rigor
  • Ability to manage multiple projects under tight deadlines in a dynamic environment

Nice to have:

  • MBA strongly preferred
  • Food and Beverage or CPG experience preferred
  • Experience with integrated business planning and product development
  • Familiarity with data visualization tools or platforms for performance tracking
  • Exposure to agile marketing practices or innovation frameworks
  • Passion for consumer behavior and emerging trends
What we offer:
  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay
  • If in WHQ – free access to the fitness center
  • Access to on-site day care (operated by Bright Horizons) and company store
  • Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees

Additional Information:

Job Posted:
January 15, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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