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Stytch Logo Stytch · -

Sr. Analyst, Strategic Measurement

Canada 90800.00 - 113500.00 CAD / Year · Job Posted March 25, 2026
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Job Description

Serve as the "New Frontiers" lead for the Marketing Strategy, Analytics & Innovation team, focusing on ambiguous, highly strategic emerging channels, potential programs & measurement optimization/instrumentation. You will be responsible for defining, measuring, and accelerating our growth in new digital landscapes, specifically focusing on AI Engine Optimization (AEO), brand measurement and advanced attribution frameworks.

Job Responsibility

  • Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline
  • Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets
  • Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives
  • Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation
  • Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences
  • Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization

Requirements

  • 5+ years of experience in statistical analysis, experimentation and/or scenario planning
  • A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes
  • A hypothesis-driven thinker who does not just report the "what," but actively tests the "why". Able to formulate testable guesses and distill the essential from complex marketing data
  • Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA)
  • Highly reliable and a self-starter
  • Interest or experience in applying AI-driven solutions to analytics workflows
  • Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
  • Detail-oriented with a passion for clean, trustworthy data
  • Strong analytical skills
  • Excellent collaborator across cross functional teams
  • skilled in managing stakeholder projects end to end

Nice to have

  • Experience supporting various stakeholder functions and their insights: Brand, PR, Social, Content, Demand Generation
  • Experience with BI tools (Tableau, Looker Studio) and modeling (ROI, LTV:CAC, payback)
  • Interest or exposure to fraud monitoring tools and processes
  • Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations

What we offer

  • competitive pay
  • generous time off
  • ample parental and wellness leave
  • healthcare
  • a retirement savings program
  • additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off
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