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Sr. Analyst, Marketing Performance

United States, Camden Employment contract 90600.00 - 130300.00 USD / Year · Job Posted June 09, 2026
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Job Description

Play a critical role in shaping how Campbell's connects with consumers. Manage a key marketing optimization platform. Transform complex data into clear, actionable insights. Guide smarter decisions across the $5B+ Snacks portfolio, including brands like Goldfish, Kettle, Cape Cod, Snyder's of Hanover, and Pepperidge Farm.

Job Responsibility

  • Lead platform excellence as the subject matter expert for the division's Marketing Optimization platform
  • collect data from multiple sources and combine into a cohesive product, with a high degree of accuracy and quality
  • collaborate with vendor partners and senior insights leaders to develop models and scenarios for smarter marketing investments
  • drive strategic insight by integrating performance data with other sources to deliver holistic, actionable insights
  • leverage platform capabilities to forecast optimal marketing investment levels
  • model scenarios to drive strategic conversations and guide activation
  • tell stories that drive action by translating data into compelling stories for a non-technical audience
  • develop innovative methods to integrate data sources for comprehensive marketing performance analysis

Requirements

  • Bachelor's degree
  • 4+ years of experience in analytics, insights, or marketing performance
  • note that graduate degree in related field (e.g. Analytics) may count for additional experience
  • experience with one or more of the following: Media Measurement (esp. Market Mix Modeling), Media Planning or Execution (in-house or agency), Working on a Business or Advanced Analytics Team
  • advanced data transformation skills (Power Query or similar platform)
  • proficiency in Power BI (or similar platforms)
  • ability to manipulate data from disparate sources and in different formats
  • strong attention to detail and ability to manage multiple priorities
  • excellent communication and storytelling skills

Nice to have

  • Experience with CPG syndicated data (e.g. Circana or Nielsen)
  • Experience working in a media agency or market research provider
  • Experience with SQL

What we offer

  • medical
  • dental
  • short and long-term disability
  • AD&D
  • life insurance
  • matching 401(k) plan with immediate vesting
  • unlimited sick time
  • paid time off
  • holiday pay
  • free access to fitness center (if in WHQ)
  • access to on-site day care (operated by Bright Horizons)
  • access to company store
  • Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually
  • Employee Resource Groups (ERGs)

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