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Play a critical role in shaping how Campbell's connects with consumers. Manage a key marketing optimization platform. Transform complex data into clear, actionable insights. Guide smarter decisions across the $5B+ Snacks portfolio, including brands like Goldfish, Kettle, Cape Cod, Snyder's of Hanover, and Pepperidge Farm.
Job Responsibility
Lead Platform Excellence
Serve as the subject matter expert for the division's Marketing Optimization platform
Collect data from multiple sources and combine into a cohesive product, with a high degree of accuracy and quality
Collaborate with vendor partners and senior insights leaders to develop models and scenarios for smarter marketing investments
Drive Strategic Insight
Integrate performance data with other sources to deliver holistic, actionable insights
Leverage platform capabilities to forecast optimal marketing investment levels
Model scenarios to drive strategic conversations and guide activation
Tell Stories that Drive Action
Translate data into compelling stories for a non-technical audience
Develop innovative methods to integrate data sources for comprehensive marketing performance analysis
Requirements
Bachelor's degree
4+ years of experience in analytics, insights, or marketing performance. Note that graduate degree in related field (e.g. Analytics) may count for additional experience
Experience with one or more of the following: Media Measurement (esp. Market Mix Modeling), Media Planning or Execution (in-house or agency), Working on a Business or Advanced Analytics Team
Advanced Data Transformation skills (Power Query or similar platform
Proficiency in Power BI (or similar platforms)
Ability to manipulate data from disparate sources and in different formats
Strong attention to detail and ability to manage multiple priorities
Excellent communication and storytelling skills
Nice to have
Experience with CPG syndicated data (e.g. Circana or Nielsen)
Experience working in a media agency or market research provider
Experience with SQL
What we offer
medical
dental
short and long-term disability
AD&D
life insurance (for individual, families, and domestic partners)
matching 401(k) plan with immediate vesting
unlimited sick time
paid time off
holiday pay
free access to the fitness center (if in WHQ)
access to on-site day care (operated by Bright Horizons)
company store
Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually