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Randstad Logo Randstad · -

Sr. Analyst, Marketing Delivery

Canada, Montréal 48.79 - 51.41 CAD / Hour · Job Posted June 01, 2026
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Job Description

Cella by Randstad Digital is partnering with a prominent North American financial services institution to find a talented marketing automation professional for an exciting opportunity based in Toronto. In this role, you will lead the end-to-end delivery of targeted, direct-to-consumer marketing campaigns that drive customer acquisition, retention, and engagement. If you are energized by turning data into actionable marketing insights, optimizing process workflows, and leveraging advanced marketing automation platforms, this role offers an exceptional environment to make a visible impact.

Job Responsibility

  • Campaign Design & Execution: Create, deploy, and measure high-impact cross-channel marketing campaigns and user journeys based on strategic business goals
  • Platform Management: Build and optimize Salesforce Marketing Cloud (SFMC) journeys, managing audience entry/exit criteria, decision splits, and template setup utilizing Email Studio, Automation Studio, and Journey Builder
  • Data & Scripting: Write and execute SQL queries within Databricks to manage, filter, and segment audience data in Salesforce CDC. Utilize HTML and AMPscript to enable dynamic personalization and complex email customization
  • Quality Assurance & Troubleshooting: Oversee technical reviews, perform rigorous QA testing across various devices, and troubleshoot template rendering, subscriber lookups, and link accuracy
  • Analytics & Optimization: Provide analytical guidance to stakeholders, translate campaign results into actionable insights, and participate in optimization sessions to enhance overall marketing ROI
  • Compliance & Risk Management: Ensure all email marketing initiatives align with CASL (Canada’s Anti-Spam Legislation) and maintain a culture of regulatory control and infrastructure integrity

Requirements

  • SQL Expertise: 3+ years of experience programming and interpreting complex SQL queries for data extraction and analysis
  • Salesforce Marketing Cloud: 2+ years of hands-on automation and journey orchestration experience using SFMC (including Journey Builder, Email Studio, Automation Studio, and Data Extensions)
  • Regulated Industry Background: 2+ years of marketing automation or journey orchestration experience within financial services or another highly regulated industry
  • Matrixed Environments: 2+ years of experience collaborating effectively with cross-functional teams in a matrixed organization, with a proven ability to work autonomously through ambiguity
  • Technical Compliance: Strong working knowledge of CASL and Canadian digital marketing regulatory frameworks
  • Project Management: Excellent attention to detail, strong organizational habits, and experience managing multiple overlapping pipelines in a deadline-driven environment

Nice to have

  • Familiarity or working knowledge of Python
  • Active Salesforce Marketing Cloud Certifications (e.g., Administrator, Developer, and/or Email Specialist)
  • Experience working within an Agile framework

What we offer

  • Collaborative Innovation: Work within a North American center of excellence focused on high-quality, innovative marketing delivery
  • Skill Expansion: Deepen your expertise in advanced data environments (Databricks, complex SQL) and cutting-edge Salesforce features
  • Hybrid Flexibility: Enjoy a balanced working model situated in a vibrant downtown Toronto hub
  • Professional Growth: Collaborate with cross-functional teams in a fast-paced environment that values continuous learning and agile methodologies
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