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We’re looking for a resourceful, curious problem-solver and an ad-tech superstar. If it’s you, you’ll be an integral part of our firm’s growing digital media team. Working cross-functionally with the Media, Account and Web Development teams, you will lead the online advertising operations for clients at Zion & Zion. Primary responsibilities will include campaign management through our primary ad server, trafficking ad placement tags, and creating and implementing website and media tracking pixels. Things are always changing in this industry, and we are looking for a dedicated, digitally savvy individual to help execute our client’s digital media campaigns flawlessly.
Job Responsibility:
Collect creative assets and confirm ad specifications
Troubleshoot ad-serving and creative issues that affect tracking, implementation of floodlights, or reporting
Work closely with media, web development and analytics teams to help develop and execute pixel implementation and tracking tags as it pertains to media goals
Monitor and analyze website traffic and conversions within Google Analytics, Ad Server & Tag Management systems
Assist in the production and trafficking of custom ad units
Provide ongoing status of campaign implementation to the appropriate teams
Manage day to day trafficking of digital ad campaigns across multiple platforms such as Google Ads, Basis, Facebook/Instagram, Twitter, and others
Creative & Placement tag creation, testing, and troubleshooting
Website pixel creation, testing, implementation, and troubleshooting
Assist media buying team in implementing campaign optimizations
Pull media pacing reports and analyze against KPIs
Possess a desire to learn and build continued knowledge of digital media
Point of contact for ad server technical questions and cost negotiations
Requirements:
Bachelor’s degree in Business or Communications (Marketing, Advertising, Business Administration, or similar)
3-5 years of Ad Ops experience
preference for media agency background
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Excellent interpersonal, organizational, communication, problem solving, and decision-making skills
Extensive trafficking experience with DoubleClick and/or Sizmek
Understanding of rich media, mobile and video ads units
Meticulous and detail-oriented
Must be a proactive team player willing to roll your sleeves up and help the team as needed
Comfortable working on a small team
Excellent interpersonal skills needed to work in a cross functional company environment
Understanding of media channels (social, display, search, and programmatic a plus!)
Nice to have:
Experience with Google Tag Manager is a plus
Google Campaign Manager experience a plus
Platforms: Google Analytics, Adobe Analytics, Google Ad Manager, DCM/AdSwerve, Facebook Business Manager, Twitter ads, Google Tag Manager
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