Sr Account Supervisor

• Provide deep marketing insight based on client data and analytics
• Demonstrate effectiveness of advertising and communications, including digital advertising and nurture campaigns using real-time dashboards and data visualization to communicate with clients in frequent sync meetings and/or major presentations to stakeholders
• Provide guidance to agency data/analytics team for the creation of advanced segmentation and data visualizations that will facilitate insights leading to improved campaign performance and ongoing accumulation of learnings
• Engage and educate clients on the features and benefits for MarTech solutions related to their business goals – examples include marketing automation platforms, customer data platforms, advanced digital media platforms, etc.
• Lead the development of marketing strategies supporting lead generation and sales for clients across multiple industries, taking in account each client’s unique customer journeys
• Work with CX team to provide clients with actionable advanced marketing thought about their various audiences and how creative and messaging should vary along their customers’ journeys
• Communicate with, and present to, client C-suite
• Create project estimates and timelines and hold both agency and clients accountable for meeting deadlines
• Provide guidance to, and mentor, junior staff members on assigned accounts within the account team and agency-wide
• Work closely with agency leadership to develop advanced marketing strategies for clients

• 5-7+ years with a proven track record in account management
• Experience with accounts in multiple industries (B2C + B2B experience desirable)
• Ability to think strategically
• Advanced understanding of marketing and how it is evolving, especially with respect to MarTech
• Digital and analytics savvy
• Experience with accounts that involve CDPs, MarTech, nurture strategies, advanced analytics and a CX-driven approach

Various marketing skills and areas of understanding are desirable. Examples of the types of skills/experience that are useful include: market research, journey mapping, process development, applying marketing frameworks, etc.