Sr. Account Manager, Demand Activation Job at Comcast Advertising (New York)

Job Description

The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems. Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI. This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels.

Job Responsibility

Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize programmatic buying strategies and campaign activation across the FreeWheel Marketplace
Analyze demand partner performance and provide data-driven recommendations to improve campaign delivery, inventory utilization, and revenue outcomes
Guide partners on programmatic best practices, marketplace configuration, and strategies for maximizing CTV campaign performance
Monitor demand partner trends across daily, weekly, monthly, and quarterly timeframes
identify opportunities to increase spend and optimize performance
Develop and manage relationships across independent agencies, agency holding companies, and DSP partners - serving as a strategic programmatic resource across each buying channel
Support the operationalization and optimization of agency-facing commercial programs, including rebate structures, post-auction discount workflows, and deal-level pricing strategies
Drive adoption of high-value inventory packages and deal structures aligned with advertiser objectives and revenue goals
Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products and capabilities to demand partners
Serve as a conduit for platform feedback, ensuring cross-functional teams understand demand partner needs and opportunities
Participate in roadmap discussions and advocate for enhancements that improve demand partner performance and marketplace outcomes
Coordinate with Supply Activation counterparts to ensure demand strategies are aligned with supply readiness, inventory packaging, and marketplace availability
Maintain a strong understanding of CTV supply trends and how publishers package programmatic inventory across the FreeWheel ecosystem
Provide technical guidance on demand activation, buyer decisioning, and their impact on campaign fulfillment and performance
Act as a subject-matter expert for programmatic issues including deal setup, bid stream optimization, and marketplace dynamics
Leverage marketplace intelligence tools (e.g., Looker, Salesforce) to track metrics, analyze auction dynamics, and inform recommendations
Actively participate in Demand Partner QBRs, business reviews, and strategic meetings with thought leadership and actionable insights
Develop compelling presentations and meeting materials that communicate marketplace opportunities, performance insights, and strategic recommendations to demand partners
Collaborate with Activation Operations on escalation and troubleshooting related to campaign delivery, deal configuration, and DSP integration
Maintain timely internal documentation of account activities, strategic plans, partner feedback, and marketplace trends
Work effectively in a fast-paced environment, demonstrating ownership, adaptability, and a team-oriented mindset

Requirements

5–7 years of experience in account management or partner-facing roles within ad tech
digital video/CTV experience strongly preferred
Deep understanding of the programmatic ecosystem, including DSP buying behavior, SSP dynamics, auction mechanics, and cross-platform video environments
Demonstrated success managing strategic relationships with DSPs, agencies, programmatic partners, or enterprise demand-side clients
Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights
Proven ability to interpret customer needs, solve problems, and drive toward revenue-positive outcomes
Proficiency with analytics and reporting tools (e.g., Looker, Tableau) and ad tech platforms (e.g., Salesforce, video ad servers/SSPs, DSP interfaces)
Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models)
Highly organized and self-motivated with a track record of delivering against goals in a fast-paced, evolving environment
Bachelor's degree or equivalent experience

Nice to have

Experience working with major DSPs (e.g., The Trade Desk, DV360, Amazon, Yahoo) and understanding their buying workflows and integration models
Familiarity with programmatic deal structures (PMP, PG, Open Exchange) and deal ID management
Understanding of CTV supply dynamics, publisher inventory packaging, and audience targeting strategies
Experience with agency commercial workflows, including rebate programs, post-auction discount structures, or deal-level pricing optimization
Experience using AI tools beyond basic prompting - such as building structured workflows, automating documentation or reporting tasks, or applying agentic AI approaches to operational processes
Experience contributing to cross-functional product feedback loops or participating in product roadmap discussions

What we offer

Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more

Chief Country Compliance Officer Sr Mgr

Oversees the Citi Compliance Risk Management Program for a medium to smaller fra...

Location

Bahamas , Nassau

Salary:

Not provided

Citi

Expiration Date

Until further notice

Requirements

Credibility as a subject matter expert and experience of dealing with issues that have a high impact at all levels of the organization
Experience of working with key country level regulators and industry associations
Knowledge of local regulatory requirements and obligations and the ability to identify emerging compliance issues and themes
An ability to influence senior business leaders on all compliance risk-related matters affecting the business. The individual should have the ability to independently challenge, when needed, while at the same time being supportive and solution-based and not being perceived as obstructive
An ability to be “hands on” and “in the trenches” with the direct team, while also bringing a sense of strategic vision and a global sensibility to the function
Ability to navigate and negotiate through conflicting demands to maintain focus on priority objectives while ensuring key stakeholders’ needs are met
Strong team leadership, communication, interpersonal and management skills, with a track record of leading through change and the ability to effectively communicate the strategic vision to various stakeholder groups
Effective negotiation skills, a proactive and “no surprises” approach in communicating issues and strength in sustaining independent views. Strong presentation and relationship management and influencing skills are essential
The ability to thrive and execute in a complex, highly matrixed, global environment
Bachelor’s Degree highly preferred or relevant, equivalent experience. Preference for post graduate degree and/or recognized professional qualifications where applicable. Professional qualifications may include: CRMC or equivalent, CPA, ACA, CIA, CFA, ACAMS, etc. strong technical knowledge of compliance regulations and requirements, experience within a highly complex, global financial institution, regulator or related industry participant.

Job Responsibility

Annual Country Compliance Plan: Preparing, obtaining approval and successfully completing an annual compliance risk management plan, in accordance with the global template and content and presentation requirements, setting out how compliance risk will be managed within the jurisdiction and its constituent parts, and the role to be played by ICRM in order to achieve the plan. Identification of the jurisdictional requirements, accountabilities and the process ownership and monitoring and testing ownership, as well as the determination of suitable staffing, hours required and secured budget in order to achieve the state of compliance within risk appetite will be set out in the plan, which will be reviewed quarterly with the jurisdictional CCC and ICRM, as well as any applicable legal entity, as well as where required by applicable regulatory agencies. The annual country compliance plan must take into consideration the applicable compliance risk assessments and MCAs appropriate to the jurisdiction and its activities.
State of Compliance Reporting: Preparing quarterly, in accordance with the approved global format, and in adherence to all established requirements for the State of Compliance reporting. The State of Compliance report will be presented to the appropriate CCC, BRCC and legal entity Board or Board Audit Committee, or other such Board committee required within the jurisdiction.
Enhancing Governance: Providing a valued interactive program of support and compliance risk management services covering the assessment and reporting of Key Compliance Risks across products, services, functions, legal entities, service centers and the jurisdiction as a whole. Providing stakeholders with insight and practical solutions as well as credible challenge to improve the ethical control culture, and conduct risk environment. Timely reporting of significant local regulatory issues to local, overseas, regional, and global stakeholders. Same-day escalation of regulatory reports received. Maintaining on-going assessment and reporting of the State of Compliance through the relevant corporate governance committees such as country audit committee(s) and/or subsidiary board(s), country coordinating committee and business risk management committee, and other management body(ies). Key Activities Compliance Risk Culture:
Stakeholder Support and Relationships: Developing senior management relationships, including with legal entity management focus, inclusive of non-executive directors (where they exist in the jurisdiction), and the CCO as well as product functional and entity/service center line management. Informing senior management and directors of subsidiary boards, and the country/business management of significant compliance matters that require their attention or action. Proactively anticipate and help the business and functions plan for changes in the compliance and regulatory environment in the country. Provide support to compliance programs and country/business management on policy interpretation and “gray area” exposures. Build and maintain strong relationships with other functional leads, including Legal, Risk Management, including Operational Risk Management, and Internal Audit to create a supportive and seamless compliance and ethical control culture and an appropriate conduct risk environment. Key Activities Processes and Activities:
Regulatory Management and Coordination: Supporting the Citi Country Officer (CCO) in the management and development of regulatory relationships. Coordinating as the key interface with regulators on compliance risk management issues and supervisory exam management matters. Providing same day notification of regulator correspondence to Citi Compliance Officer, Regulatory Liaison and Exam Management CCO and ICRM COO. Providing leadership, coordination and regular interaction with the [insert country] authorities on behalf of ICRM and the Citi franchise. Record regulator correspondence and minutes of regulator meetings on Citi system in line with the Global Regulatory Exam Management Governance and Process Standards. Ensuring prompt recording of, responses to, and escalation of regulatory queries, notices of violations and breaches, any forbearance, and concerns identified. Deliver to regulators and supervisors a valued interactive program of support and assurance in accordance with requirements and appropriate expectations on compliance issues, trends, themes, root cases and impacts relating to governance, regulatory risk management and internal control issues. The overall objective is to earn the regulator’s trust and to establish a strong, independent and professional regulatory relationship across the franchise.
Regulatory Inventory: Ensuring prompt identification, logging in, evaluation and formulation of a plan to address requirements arising from new and amended laws, regulations, rules and other requirements and expectations from regulatory and enforcement authorities.
Regulatory Change Management and Controls: Ensuring that the regulatory change management requirements and processes, along with the regulatory control framework for existing requirements, are effectively operating within the country with respect to the identification, impact assessment and implementation of all applicable laws, regulations, rules and related processes, controls and reporting that impact Citi activities in the jurisdiction.
Anti-Money Laundering Compliance Risk Management (ACRM): Providing strategic direction, oversight, coordination and cooperation in respect of the country’s Anti-Money Laundering compliance risk management program. Partner closely and with the Head of ACRM to ensure a strong linkage between ICRM and ACRM.
Independent Compliance Risk Management (Program and Product/Service/Function focused*): Providing direction and oversight in supporting the ICRM teams in the country related to local requirements and the applicable extraterritorial laws, regulations, relevant Citi policies, standards, and global procedures. Deliver consistent application of program procedures and be accountable to program owners consistent with the ICRM methodology and CRM Framework. *Programs include but are not limited to: Sanctions
Anti Bribery

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Sr. Account Manager, Demand Activation

Job Description

Job Responsibility

Requirements

Nice to have

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