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We are seeking a Sports Nutrition Community Marketing Manager to lead grassroots brand execution in high-priority regions. This role will build brand awareness, trial, and loyalty by developing and executing field marketing and community-building strategies that connect our brands with key consumers, retail partners, athletes, and local communities. The Sports Nutrition Community Marketing Manager will manage a wide range of field activations, including sampling, experiential events, retail demos, college and gym programs, and community engagement. This role will also work cross-functionally with sales, brand, PR, and digital teams to ensure local efforts ladder up to national objectives and drive measurable business impact.
Job Responsibility:
Develop and execute field marketing and trade activation strategies that drive brand awareness, product trial, and conversion in priority regions
Build and scale regional college ambassador programs to connect with student athletes and campus communities and foster long-term brand loyalty
Identify priority colleges, gyms, retail partners, and community opportunities within assigned regions to maximize local impact
Recruit, train, and manage a team of part-time brand ambassadors to support sampling, retail demos, and experiential programs
Lead high-impact sampling initiatives focused on ready-to-drink products to drive first trial and repeat purchase in gyms, retail, and community settings
Build and maintain relationships with local athletes, influencers, gyms, and wellness partners to extend brand reach and credibility
Evaluate local partnerships and programs, using insights and results to improve and scale successful initiatives
Collaborate with marketing, PR, and digital teams to produce compelling photos and videos from field activations for social and digital use
Track and report on key performance metrics, including sampling volume, engagement, retail performance, and overall program effectiveness
Oversee program budgets, scheduling, and adherence to operational standards
Serve as a visible brand representative in the field and provide regular insights on consumer, athlete, and customer feedback
Requirements:
5+ years of experience in field marketing, experiential marketing, or trade activation within CPG, sports nutrition, beverage, or athletic/lifestyle brands
Strong understanding of sports culture and athlete communities, with experience activating brands in these environments
Proven ability to recruit, train, and manage brand ambassadors or field teams
Experience supporting retail programs and working cross-functionally with sales and distributor partners
Strong project management and organizational skills, with the ability to manage multiple programs and priorities
Excellent communication and relationship-building skills, with comfort engaging athletes, partners, and community leaders
Creative thinker with a passion for event execution, storytelling, and consumer engagement
Ability to capture or oversee high-quality photos and videos from live events
social media experience is a plus
Comfortable using tools such as Microsoft Excel, PowerPoint, and CRM or field management platforms
Willingness to work a flexible schedule, including evenings and weekends as needed
Valid U.S. driver’s license and ability to meet company driving requirements
Ability to lift up to 50 lbs and support the physical demands of event setup and activation
What we offer:
Opportunity to lead a critical function in a growing mid-size CPG company