Sports Marketing Manager

• Lead the planning, execution, and evaluation of all sports-related marketing initiatives
• Build and manage strong relationships with athletes, sports communities, event organizers, and gyms
• Drive brand visibility, sampling, and high-impact activations across key sporting platforms
• Identify, evaluate, and onboard athletes, runners, and sports influencers (KOLs)
• Manage end-to-end athlete collaborations including contract finalization, deliverables, and content tracking
• Plan and execute on-ground activations at marathons and sports events, including hydration stations and sampling
• Develop and lead local activations, sampling programs, and tie-ups with key fitness partners
• Coordinate with HOD, Sales, Medical, and Digital teams for aligned execution of marketing strategies
• Maintain performance dashboards and conduct post-event evaluations to identify learnings and improvements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 1-3 years of experience in BTL marketing, events, or a related role, preferably within the sports, fitness, or wellness space
• Strong organizational and project management skills
• Exceptional communication and networking abilities, particularly within the local fitness community
• Proactive and creative problem-solver with a knack for campaign ideation
• Can thrive in a fast-paced environment and manage multiple projects simultaneously
• Proficiency in MS Office

Familiarity with the local city landscape

• Competitive salary package
• Opportunities for professional development and training
• Exposure to exciting sports events and activations
• A dynamic and collaborative work environment
• Chance to build meaningful relationships within the sports community
• Support for fieldwork and on-ground activities
• Be part of a high-energy, self-driven team
• Contribute to impactful brand visibility initiatives