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Working directly with the Sales Teams, the Sponsorship Specialist is responsible for maintaining digital, print, and sponsorship product inventory, researching new sponsorship opportunities, and working with internal departments as well as external vendors to deliver products. The Sponsorship Specialist is also heavily involved with the sponsorship fulfillment team, ensuring proper execution of each sponsorship sold pre-show and onsite.
Job Responsibility:
Developing new product offerings for assigned brands with a primary focus on digital innovation and activations
Reviewing and improving existing product offerings
Creating a highly collaborative environment with best practice sharing across events teams
Evaluating current market and assigned industry sector conditions to develop relevant revenue generating sponsorship opportunities
Identifying future market opportunities and defining product vision/strategy
Understanding customer needs and researching product requirements
Engaging closely with the Sales and Fulfillment teams to help determine the best technical implementation methods as well as a reasonable execution schedule
The ideal candidate will be well versed in the digital world and have experience in the creation and implementation of a wide range of products and services that are applicable across the Event Management space
Generating reports and providing updates to Senior Leadership as needed
Requirements:
Have a college degree in business/marketing or related area, or equivalent business experience
Have 2-3 years of related business experience
Possess excellent oral and written communication skills and interpersonal skills
Have high level of computer systems comprehension, including Microsoft Word, Excel, and Outlook
Exhibit excellent creativity skills while assisting in the development of new sponsorship products
Be able to travel approximately 25%
Nice to have:
Sales Force experience a plus
Prior experience with experiential marketing preferred