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Sponsorship Manager

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AO

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Location:
United Kingdom, Bolton

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Category:
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Contract Type:
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Salary:

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Job Description:

We’re turning up the volume on sponsorship at AO! Why? Because we want to be front-of-mind for customers old and new - and we know the power of unforgettable partnerships. This is a group-level role reporting into Dan, our Head of Delivery, and it’s your chance to own the sponsorship game. You’ll be the driving force behind shaping and growing our portfolio - from negotiating killer deals to building strategic partnerships that make AO shine. Our sponsorship mix is anything but boring: think big-name events, grassroots programmes, sports teams, and community initiatives. It’s all about creating experiences that stick and making a positive impact nationally and locally. As Sponsorship Manager, you’ll be the go-to expert, the connector, the strategist - working hand-in-hand with teams across AO to make sure every sponsorship delivers maximum bang for our buck.

Job Responsibility:

  • Lead the negotiation and oversight of sponsorship agreements and deliverables with existing partners
  • Develop and implement annual activation plans, coordinating a pipeline of activities year-round, amplified through owned, paid, and earned channels
  • Collaborate with marketing, communications, and creative teams to use sponsorships as catalysts for storytelling
  • Drive real commercial and brand value from sponsorships, ensuring all partnerships work hard and deliver measurable results
  • Oversee sponsor activation and fulfilment, ensuring all activity is delivered on budget and with continuous process improvement
  • Take ownership of reporting - regularly communicate plans, activities, and success metrics to senior stakeholders, showing clearly how each sponsorship is being leveraged and the impact achieved
  • Track sponsorship performance, measuring impact and reporting on outcomes and ROI
  • Lead, develop, and support a team of direct reports, fostering their growth and driving career progression
  • Identify and develop long-term national and local sponsorship opportunities as required
  • Maintain strong sponsor relationships, acting as the main point of contact and ensuring excellent stakeholder engagement

Requirements:

  • Hands-on experience in a dedicated sponsorship role, managing high-value and multi-channel programmes
  • Proven depth of experience in sponsorship management, including contract negotiation, activation planning, and results reporting, with the ability to demonstrate brand passion, commercial awareness, and business acumen
  • Experience delivering creative, multi-platform campaigns across brand and sponsorship channels
  • Proactive, entrepreneurial, and persistent in seeking better ways of working
  • Strong track record of reporting sponsorship strategy, activity, and results to leadership and stakeholders
What we offer:
  • Holidays
  • 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension
  • Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future
  • Be a VIP at the AO Arena
  • we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing
  • discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more
  • Discounts
  • exclusive discounts across our product range
  • Family leave
  • Enhanced Maternity, Paternity and Adoption leave
  • Making a difference
  • 2 fully paid days a year to donate your time to any charity of your choice
  • On site perks
  • start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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