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The Sponsorship Manager is accountable for the strategic development, acquisition and optimisation of commercial partnerships that drive revenue, market positioning and long-term value for South Australian Motor Sport Board (SAMSB) events. The role leads the end-to-end commercial partnership lifecycle, from market identification and deal structuring through to delivery governance and renewal strategy, ensuring partnerships are commercially robust, aligned to event strategy, and deliver measurable value to both SAMSB and its partners.
Job Responsibility:
Develop and execute the sponsorship and commercial partnerships strategy aligned to event objectives, including revenue targets, market positioning and long-term partnership value
Lead the identification, development and conversion of a robust pipeline of sponsorship and commercial opportunities, achieving agreed revenue and contribution margin targets
Lead complex commercial negotiations, structuring partnerships that maximise financial return, brand alignment and long-term strategic value
Oversee the full lifecycle of partnerships, including acquisition, onboarding, activation oversight, performance tracking and renewal or exit strategy
Drive alignment across internal teams (marketing, operations, event delivery) to ensure partnership obligations are embedded into planning and delivered effectively
Analyse market trends, competitor activity and emerging opportunities to inform strategy and identify new commercial products, assets and revenue streams
Ensure all commercial activities comply with government procurement, contracting and approval frameworks, managing risk and maintaining probity
Monitor revenue performance, partnership ROI and debtor management, ensuring financial targets are met and commercial performance is actively managed
Requirements:
Experience in developing and executing commercial partnership or sponsorship strategies, ideally within major events, sport or complex commercial environments