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The Spending & Activation Specialist is a critical growth-focused role responsible for maximizing customer value across Jeeves’ entire user base. This position sits at the intersection of marketing, product, and data, driving tangible results by increasing the adoption and usage of Jeeves’ financial products. The role reports to the Head of Marketing and is part of a global marketing team. It involves an 80% Global focus on strategic growth initiatives and a 20% Local focus on optimizing and executing tailored programs for the Colombian market.
Job Responsibility:
Own customer activation, engagement and revenue expansion
Analyze: Pareto of customers, industries, products and regions
Design and execute: Activation, upsell, cross-sell and re-engagement campaigns
Partner with: Product, CS and Data to identify expansion opportunities
Build: Lifecycle marketing programs, usage nudges and behavioral triggers
Drive: Increased usage of cards, stablecoin and payment products
Optimize: Spend volume, ARPU and product adoption by cohort
Coordinate: Local customer activations, workshops and events in Colombia
Develop deep understanding of: Local customer behavior and opportunities
Support: Country-specific campaigns and materials
Requirements:
3+ years of experience in FMCGs, Growth Marketing, Product Marketing, or Customer Success
Bachelor's degree in a quantitative or business field
Proficiency in SQL, or similar data querying language
Experience with CRM tools (e.g., Salesforce, Hubspot)
Previous experience in FinTech, B2B SaaS, or high-growth startup environments
Strong mix of growth, data and user psychology
Fluent in English
Agile and able to pivot quickly with the changing environment