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Are you energized by a high-profile sales & marketing leadership role that allows you to drive market growth and shape a high functioning commercial team? If so, this Speciality Business Unit Director role could be an ideal opportunity to explore. As a Business Unit Head, you will lead, inspire, coach and develop a high performing sales and marketing team. You will also be responsible for establishing challenging strategic and operating priorities and plans for key products/assets to optimize revenue.
Job Responsibility:
Responsible for setting the vision, defining the Business Unit strategy for Speciality business, ensuring execution of brand and key account plans to achieve ambitious goals
Leads the BU team members and cross-functional team to deliver a superior patient & customer experience, exceed expectations of key customers, ensuring access and become best-in-class in the areas where we are present
Develops effective sales & marketing strategies to ensure successful performance and goal achievement, P&L responsibility for the BU
Acts in compliance with laws, internal regulations, company strategies & GSK’s corporate philosophy and supports GM in achievement of company objectives
Accountable for new assets launches and launch acceleration
Leadership responsibility for sales & marketing team
Initiates and promotes the development of direct reports by using a defined process
Promotes cooperative and inclusive ways of working together within the cross-functional BU team and within the LOC leadership team
Ensures the team lives and executes customer-centricity, defined as listening to customers and meeting their needs to provide customer-centric solutions, also ensures that in the team mindset and outcomes the patient comes first
Sets targets and objectives for the BU, promotes & monitors achievement and follows up on them, flagging any issues early and adapting tactics as needed
Coaches, mentors and trains employees and appraises performance within the organization
In cooperation with HR and the General Manager hires, develops and retains commercial staff (marketing, sales), while developing a best-in-class environment to work in, fostering continuous improvement
Fully accountable for the local business, including currently marketed products and any future products in this therapy area
Develops a strategy in close cooperation with cross-functional team members (medical, marketing, sales, market access, business partners etc.)
Ensures implementation of policies and programs to achieve maximum sales and profit
Establishes a financial plan including units, sales and expenses in alignment with overall financial planning process and is fully accountable for achieving the forecast
Prepares brand strategy and marketing plan for the BU brands
develops and coordinates commercial strategies/tactics with specific timelines, budgets and stakeholder responsibilities
Ensures brands, competition, market dynamics, medical trends and levers of growth are analyzed on a regular basis and develops view on brand issues, market development, competitive positioning, customer segments and needs
Develops, prepares and executes future launches as per plan with strong support and alignment of cross functional team
Establishes concept for in-field team and orchestrates different channels in a customer engagement plan, incl. targeting & segmentation
Responsible for building the account management capabilities of individual SAM, FLSL and BUM as well as the organization, driving value-based key account management as a mindset rather than just a function
Involves BUM, FLSL, SAM, Product Managers, CTC and customers in developing customer-focused initiatives, projects and material
Sets Sales Force Effectiveness standards and KPIs, establishes and tracks metrics to factor the outside perspective in (e.g., customer experience) and monitors achievement on regular basis
Drives cross-functional key account planning and management process in close alignment with Medical and Access
Ensures implementation of all truly cross-functional plans for sales and marketing, while working in close collaboration with Medical and Access functions
Transforms and communicates strategies into implementable tactics and ensures smooth execution through own adult team and cross-functional team members
Expands products/markets by innovative commercial programs and high-quality education programs for health care stakeholders
Identifies, develops and maintains professional relationship with key customers, KOLs and scientific societies, identifies new opportunities and ways to better meet customer needs, serves as role model in terms of customer orientation, to develop a high performing customer centric organization
Provides input for the development of products and anticipates customer need/solution approach
Actively participates in customer events and congresses
Maximizes understanding of the customers and patients and uses this information to meet the customers’ and patients’ needs
Together with the Patient Advocacy function, identifies possible patient networks and plans fruitful collaborations aligned with the overall strategy
Develops, implements and evaluates meaningful patient programs and services according to patients needs
Acts as key driver to strengthen reputation of GSK in the country
Plans and monitors the expense budgets and ensures proper resource allocation. Checks constantly the efficiency of tactical measures & programs and takes corrective actions if required
Monitors competitor activities (Market Intelligence and Benchmarking) on regular basis and ensures learnings are acted upon
Supports adherence to defined local & shared service processes for a smooth handling of internal workflows including ordering & purchasing, invoices operation, promo-material-clearing etc
Ensures that quality standards and legal & internal requirements are met
Fosters best practice and customer insights sharing among the region
Represents the BU/LOC in regional, global or other management team meetings
Actively collaborates with Global and regional commercial, medical and market access teams in developing strategy and tactics for the BU