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As a Performance Marketing Specialist, you'll play a crucial role in driving Pizza Hut's digital marketing success. Your primary responsibility will be to manage and optimize complex paid media campaigns, ensuring they align with our brand's objectives. This role requires a high level of operational expertise, problem-solving skills, and a keen eye for detail. You'll collaborate with cross-functional teams and media agencies to ensure timely and accurate campaign execution, while also contributing to process improvements and efficient workflow systems.
Job Responsibility:
Independently manage trafficking and QA for multi-channel campaigns, ensuring accurate setup across platforms
Resolve complex trafficking issues and monitor campaign pacing, delivery, and targeting accuracy
Provide input for quarterly planning, including timelines, feasibility, and operational requirements
Oversee end-to-end asset trafficking for creative needs, maintaining structured asset organization systems
Validate data accuracy across reporting tools and summarize performance trends for team leadership
Serve as a key operational contact with media agencies, coordinating with internal teams for asset alignment
Support financial accuracy through budget tracking, invoice validation, and reconciliation
Document and refine trafficking and reporting procedures for consistent campaign execution
Identify operational gaps and recommend improvements to enhance efficiency and reduce errors
Participate in multi-quarter projects to improve workflow systems and campaign execution processes
Requirements:
5+ years of experience in digital marketing, paid media operations, or performance marketing
Hands-on experience with Google Ads, Meta, DSPs, and marketing analytics dashboards
Strong problem-solving skills, especially in troubleshooting complex campaign issues
High proficiency in data organization, validation, and interpretation for decision-making
Exceptional attention to detail and strong project management abilities
Proactive approach to maintaining operational accuracy and resolving issues independently
Effective collaboration skills in a fast-paced, high-volume marketing environment
Experience with QSR, retail, or consumer brands is preferred
Excellent communication and interpersonal skills for cross-functional collaboration
A results-driven mindset with a passion for digital marketing and campaign optimization
Nice to have:
Experience with QSR, retail, or consumer brands is preferred