Specialist, Paid Social Job at Amsive

Job Description

We are looking for a Specialist, Paid Social who will work on direct response, lead generation and e-commerce accounts in multiple verticals. The position reports to the VP, Social Media and may help support interns.

Job Responsibility

Work on direct response, lead generation and e-commerce accounts in multiple verticals
Day-to-day tasks may include campaign creation, audience/targeting development, ad creation/iteration, tactic selection, performance reporting
Contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries
Update clients and agency partners on the success of active campaigns
Reviewing creative, audience, & bidding performance
Monitoring budgets for all active client campaigns
Thinking of tests that have the potential to move the needle, and assisting with the implementation, tracking, and reporting on those tests
Assisting with the development of creatives, tracking & reporting on their performance, and ideating new creative options to test
Compiling detailed, easy-to-read reports
finding insights and suggesting solutions based on those reports
Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client
Staying informed of industry trends and best practices
Contributing proactively to corporate initiatives, process changes
Supporting internal + external narratives that articulate the pros and cons of various account structures
Participating in conversations relating to tactical strategy development
Can contribute heavily and own parts of execution for larger accounts with minimal supervision

Requirements

High school diploma or GED equivalent required
2-4 years’ experience with managing paid social advertising campaigns
Impeccable attention to detail
Ability to own projects – making sure they get done correctly and on time
An inquisitive nature
Ability to build ad campaigns in various user interfaces and editing tools
Ability to find the story within the data
Excellent attention to detail
Excellent written communication and interpersonal skills
Laser focused on professional development and eagerness to attend learnings & trainings
Have a desire to become knowledgeable about AMSIVE’s full-service offerings

Nice to have

Understanding of testing principles and a disciplined approach to testing
Ability to understand the needs and desires of our clients' customers
Strong knowledge of Facebook Ads Manager, additional business manager experience/familiarity a plus (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc.)
Familiarity with Google Analytics
Facebook Blueprint Certification preferred
Solid knowledge of MS Excel and Powerpoint applications, Google work products, and other common business tools
Product Catalog/Commerce Manager and Pixel knowledge across all major social platforms
Experience working with complex accounts or brands

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Specialist, Paid Social

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