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Specialist: Marketing

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Vodafone

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Location:
South Africa , Umhlanga

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

To deliver and execute on the segments marketing plan, across the various business units in the region. To drive operational initiatives within the region to drive market growth through data-driven insights and competitor analysis, in order to shape innovative campaigns and enhance brand positioning.

Job Responsibility:

  • Planning, execution and evaluation of regional segment marketing plans and implementation into the channels
  • Drive brand objectives with external service agents, media, and other key role players
  • Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI
  • Conduct post campaign evaluations on all promotional and marketing activations to determine implementation effectiveness and return
  • Monitor the use of the Vodacom brand at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures
  • Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations, regional radio stations etc.
  • To conduct comprehensive market analyses to identify trends, assess competitor landscapes, and leverage insights for targeted campaigns, and ensuring sustained growth and competitive positioning
  • In depth understanding of / and implementation of segmentation across business units within the region
  • Brief in artwork and drive bookings and execution of schedule as per segment requirement
  • Book media for all regional adverts across all business units
  • Drive ATL (above the line) and BTL (below the line) campaigns to support Channel and VB Sales
  • To drive and support national campaigns for the region
  • Responsible for implementing channel deals, trade activations, pricing and propositions within region
  • Post-paid regional deals to be developed and implemented
  • Utilize insights provided by the Insights team and propose and implement solutions to ensure gap closure through the development of competitor activity plans

Requirements:

  • Matric / Grade 12
  • 3 year commercial/ marketing/ sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent
  • 3-5 years relevant experience
  • Valid Driver’s licence
  • Own reliable vehicle and willingness to use it for business‑related travel
  • At least 3-5 years experience in brand management, retail marketing and sales
  • Functional Marketing experience across ATL, BTL, experiential marketing, media, PR, etc.
  • Analytics to measure effectiveness of marketing
  • Critical Thinking and problem-solving decision making
What we offer:
  • Enticing incentive programs and competitive benefit packages
  • Retirement funds, risk benefits, and medical aid benefits
  • Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Additional Information:

Job Posted:
March 21, 2026

Expiration:
March 27, 2026

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