Specialist, Marketing Technology (Customer Data Platform)

• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives
• Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards
• Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels
• Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements
• Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.)
• Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices
• Manage external vendors and implementation partners to ensure delivery of business and technical outcomes
• Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with Marketing Analytics team
• Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation
• Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations
• Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams
• Champion innovation in data utilization, personalization, and marketing efficiency

• 10+ years’ experience in data strategy, marketing technology, or digital transformation roles
• Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar)
• Strong understanding of data architecture, identity resolution, and audience activation across marketing channels
• Hands-on experience in defining segmentation frameworks and data integration roadmaps
• Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA)
• Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments
• Excellent stakeholder management, vendor oversight, and communication skills
• Bachelor’s degree in Marketing, Data Science, Computer Science, or related field
• advanced degree preferred

comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), tuition assistance, FTO (Flexible Time Off), 11 paid holidays plus 3 floating days, eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave