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Specialist Marketing Services – Advisors & Consulting Services. Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Job Responsibility:
Provide creative input and support deliverables and workstreams on projects across a range of industries and problem statements
Contribute to the development of marketing strategies and activities for regional and global clients by working with technology and data
Collaborate with Mastercard team to understand clients’ needs, agenda, and risks
Develop working relationship with client analysts/managers, and act as trusted and reliable partner
Collaborate with senior project delivery consultants to identify key findings, prepare effective presentations, and deliver recommendations to clients
Independently identify issues in defined area of analysis, and structure and synthesize own analysis to highlight relevant findings
Lead internal and client meetings, and contribute to project management
Contribute to the firm's intellectual capital
Receive mentorship from consulting leaders for professional growth and development
Requirements:
Undergraduate degree with work experience focused on one or more of the following fields: marketing content, digital and/or social media campaigns, digital customer experience, digital marketing, offline marketing activities/campaigns, direct response marketing
Relevant teamwork, and client, internal stakeholder and/or vendor management experience
Advanced Word, Excel, and PowerPoint skills
Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment
Ability to communicate effectively in English and the local office language (if applicable)
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Ability to travel to client sites on a semi-regular basis
Nice to have:
Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management
Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors
Experience with data visualization tools (e.g., Tableau, Power BI)
Experience managing tasks or workstreams in a collaborative team environment with third parties
Ability to identify problems, brainstorm and analyze answers, and implement the best solutions
Relevant industry expertise and/or experience in product, sales, or marketing technology
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