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Specialist Marketing Channel Analytics

Canada, Oakville 80000.00 - 95000.00 USD / Year · Job Posted May 26, 2026
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Job Description

Are you a data-savvy marketing professional who thrives on turning chaos into clarity? We are seeking a highly collaborative, sharp, and proactive Specialist, Marketing Channel Analytics to join our growing Marketing Operations team. In this role, you won't just sit behind a screen crunching numbers; you will bridge the gap between marketing metrics and actual business revenue. You will step into a fast-paced environment with a healthy project backlog, tasked with untangling messy data sources (like making Salesforce and HubSpot talk to each other) and translating complex data points into a unified, company-wide story. Working closely with both the Marketing Operations and Data Analytics teams, you will have the unique opportunity to establish the benchmarking standard for our organization and, over the next 2–3 years, build and lead your own analytics sub-team.

Job Responsibility

  • Build, maintain, and optimize robust marketing dashboards and reporting systems using Power BI/SQL to track end-to-end lead cycles and campaign performance
  • Move past vanity metrics
  • analyze performance data to connect marketing initiatives directly to organizational revenue and KPIs
  • Actively troubleshoot and manage "messy data" challenges, creating workarounds and solutions when critical marketing platforms and CRMs do not seamlessly communicate
  • Collaborate closely with Data Analytics, Data Scientists, and Revenue Operations to pull insights that align with the broader organization's goals and narrative
  • Leverage modern efficiencies—including the smart integration of AI tools—into your day-to-day workflow to streamline reporting and analysis
  • Conduct post-mortem analyses on digital campaigns to provide immediate, actionable feedback on audience engagement, lead generation, and product mix

Requirements

  • 4+ years of professional experience in marketing analytics or data analytics
  • candidates with 2–4 years of highly relevant experience will be considered
  • Prior experience navigating data within complex, compliance-driven, or high-volume data industries such as Finance, Real Estate, or Insurance is highly preferred
  • Deep technical proficiency with GA4, Salesforce (CRM), and HubSpot (MarTech)
  • Strong hands-on experience with Power BI and SQL (experience with Tableau or Looker will also be considered)
  • The "Messy Data" Expert: A proven track record of entering an environment with fragmented data architectures and successfully building clean, accurate dashboards
  • Marketing Metrics Fluency: Intimate understanding of lead cycles, conversion funnels, and core marketing attribution models
  • The Ultimate Collaborator: An outgoing, people-oriented professional who loves cross-functional teamwork
  • Natural Problem Solver: A proactive attitude with no expectation of hand-holding
  • you are ready to hit the ground running on day one

What we offer

  • Clear Path to Leadership: This isn't a dead-end role. The hiring director is actively looking for a leader who can build, mentor, and scale their own team of junior analysts and data cleaners within 2 to 3 years
  • High Visibility & Impact: You will work directly with the Director of Marketing Operations and hold peer-to-peer strategic conversations with the Data Science and Revenue Operations teams. Your insights will directly shape executive decisions
  • Empowering Management Style: Work under a supportive, non-micromanaging Director who prioritizes clear communication, weekly 1:1 connects, and gives you the autonomy to solve problems creatively
  • Collaborative Culture: Join a vibrant, 18-person marketing department that values high-energy teamwork, open communication, and social connection over siloed work

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