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Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Senior Specialist - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.
Job Responsibility:
Plan and execute campaigns following market requirements & brief
Perform and supervise Associate Specialists for campaign tagging, testing and technical production with limited supervision from Specialist/Senior Specialist
Perform and supervise Associate Specialists for CRM/SFMC formatting and analytics accuracy with limited supervision
Support Senior Specialist/Lead/Head in making business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
Enable market Omnichannel strategy through optimized campaign execution in SFMC
Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)
Develop subject matter expertise for available metrics in the campaign tools: To support recommendations on metrics, and campaign analytics setting (including data inflow requirements)
Support sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview
Proactively suggest improvement measures to the current process
Requirements:
Previous experience in campaign management using Salesforce Marketing Cloud
Stakeholder management, good written and verbal communication skills, ability to work independently and within a team environment and strong organizational and time management skills to effectively manage completing work activities