Specialist, Front-End Web Merchandising Job at Carnival Cruises (Miami)

Job Description

The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandizing strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript.

Job Responsibility

Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns
Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms
Perform QA testing for accuracy and functionality across browsers and devices
Work cross-functionally coordinating with marketing teams and other Carnival business units
Performs other duties as assigned

Requirements

Bachelor's Degree - Marketing, Business, Communications Computer Science, or related field
3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience
Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore)
Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus)
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Strong independent decision-making, organizational, planning, and problem-solving skills
Experience interfacing with a range of web site, mobile, tablet, creative design initiatives
Ability to identify, prioritize, and articulate highest impact initiatives
Understanding of design/ layout best practices and ADA compliance in the digital environment
Experience with automation tools and customer segmentation
Incredible attention to detail and ability to think logically
Have proficient knowledge of HTML / CSS / Javascript
Ability to work with Adobe Creative Suite of products and/or Figma
Proficient in understanding and articulating technical concepts
Adept at bridging the gap between technical and non-technical stakeholders
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time

Nice to have

Travel industry experience is a plus
Mobile commerce experience is a plus
HTML, CSS, Javascript accreditation preferred

What we offer

Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays
Vacation Time
Sick Time
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus

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Specialist, Front-End Web Merchandising

Job Description

Job Responsibility

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