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Specialist, Front-End Web Merchandising

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Carnival Cruises

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Location:
United States , Miami

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandizing strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript.

Job Responsibility:

  • Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns
  • Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML/CSS within Sitecore CMS and Optimizely platforms
  • Perform QA testing for accuracy and functionality across browsers and devices
  • Work cross-functionally coordinating with marketing teams and other Carnival business units
  • Performs other duties as assigned

Requirements:

  • Bachelor's Degree - Marketing, Business, Communications Computer Science, or related field
  • 3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience
  • Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore)
  • Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus)
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong independent decision-making, organizational, planning, and problem-solving skills
  • Experience interfacing with a range of web site, mobile, tablet, creative design initiatives
  • Ability to identify, prioritize, and articulate highest impact initiatives
  • Understanding of design/ layout best practices and ADA compliance in the digital environment
  • Experience with automation tools and customer segmentation
  • Incredible attention to detail and ability to think logically
  • Have proficient knowledge of HTML / CSS / Javascript
  • Ability to work with Adobe Creative Suite of products and/or Figma
  • Proficient in understanding and articulating technical concepts
  • Adept at bridging the gap between technical and non-technical stakeholders
  • Must be able to remain in a stationary position at a desk and/or computer for extended periods of time

Nice to have:

  • Travel industry experience is a plus
  • Mobile commerce experience is a plus
  • HTML, CSS, Javascript accreditation preferred
What we offer:
  • Cost-effective medical, dental and vision plans
  • Employee Assistance Program and other mental health resources
  • Company paid term life insurance and disability coverage
  • 401(k) plan that includes a company match
  • Employee Stock Purchase plan
  • Paid Time Off
  • Holidays
  • Vacation Time
  • Sick Time
  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
  • Personal and professional learning and development resources including tuition reimbursement
  • On-site Fitness center at our Miami campus

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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