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Specialist, Digital Media

United States, New York · Job Posted January 26, 2026
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Job Description

Specialist, Digital Media who will work on direct response, lead generation and e-commerce accounts in multiple verticals. The position reports to the Manager, Digital Media and may help support interns.

Job Responsibility

  • Conducting and reviewing keyword, audience, & bid research and management
  • monitoring budgets for all active client campaigns
  • Ensuring ads are targeted to the most relevant audiences/search queries/etc.
  • Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
  • Overseeing the development of display ads, occasional Text ad copy writing and social ad creation
  • Compiling detailed, easy-to-read reports
  • finding insights and suggesting solutions based on those reports
  • working with the analytics team to build new reports as necessary
  • Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client
  • Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members
  • Contributing proactively to corporate initiatives, process changes, and other duties as needed
  • Doing what it takes to ensure targets are met or exceeded
  • Work on direct response, lead generation and e-commerce accounts in multiple verticals
  • Contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries
  • Update our clients and agency partners on the success of active campaigns

Requirements

  • 2-4 years’ experience with managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs
  • Bachelor’s degree in Marketing, Advertising, or a similar industry
  • Impeccable attention to detail
  • Ability to own projects – making sure they get done correctly and on time
  • An inquisitive nature
  • Ability to build ad campaigns in various user interfaces and editing tools
  • Ability to find the story within the data
  • The ability to calculate bids based on potential ROI
  • Excellent attention to detail
  • Excellent written communication and interpersonal skills, with a desire to work as a member of a team

Nice to have

  • Advanced MS Office skills, especially Excel and PowerPoint
  • Foreign language skills a plus
  • Mathematics or economics background a plus
  • Understanding of testing principles and a disciplined approach to testing
  • Ability to understand the needs and desires of our clients' customers
  • Having experience working with clients in Financial Services, Education, and B2B industries is a plus

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