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We are looking for a Specialist, Digital Media who will work on direct response, lead generation and e-commerce accounts in multiple verticals. Having experience working with clients in Financial Services and B2B industries is a plus. The position reports to the Manager, Digital Media and may help support interns. Day-to-day tasks may include campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, performance reporting, and assisting the digital media manager with the launch and optimization tactics necessary to meet campaign performance goals. The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns.
Job Responsibility:
Conducting and reviewing keyword, audience, & bid research and management
monitoring budgets for all active client campaigns
Ensuring ads are targeted to the most relevant audiences/search queries/etc.
Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
Overseeing the development of display ads, occasional Text ad copy writing and social ad creation
Compiling detailed, easy-to-read reports
finding insights and suggesting solutions based on those reports
working with the analytics team to build new reports as necessary
Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client
Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members
Contributing proactively to corporate initiatives, process changes, and other duties as needed
Doing what it takes to ensure targets are met or exceeded
Requirements:
2-4 years’ experience with managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs
Bachelor’s degree in Marketing, Advertising, or a similar industry
Impeccable attention to detail
Ability to own projects – making sure they get done correctly and on time
An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
Ability to build ad campaigns in various user interfaces and editing tools
Ability to find the story within the data. Not just the “what,” but the “why”
The ability to calculate bids based on potential ROI
Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
Excellent written communication and interpersonal skills, with a desire to work as a member of a team
Nice to have:
Advanced MS Office skills, especially Excel and PowerPoint
Foreign language skills a plus
Mathematics or economics background a plus
Understanding of testing principles and a disciplined approach to testing
Ability to understand the needs and desires of our clients' customers
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