Specialist account based marketing programs

• Supports the identification of high-value target accounts based on business objectives
• Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts
• Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns
• Supports with the creation of personalised content, messaging, and experiences tailored to target accounts
• Crafts compelling messages that resonate with the target accounts
• Utilizes various channels (email, social media, events) to engage decision-makers within target accounts
• Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration)
• Continuously analyses campaign performance and provides feedback to leadership
• Implements account-specific tracking and reporting mechanisms
• Fosters strong relationships with key stakeholders in target accounts
• Acts as a trusted advisor, understanding their pain points and providing relevant solutions
• Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts
• Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France
• Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts
• Performs any other ABM activities as required by leadership team

• Bachelor's degree or equivalent in marketing, business, communications, or a related field
• Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization
• Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role
• Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems
• Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs
• Excellent customer-centric focus
• Seasoned understanding of multi-channel engagement data, behavioral data and predictive data
• Ability to influence others to drive for results
• Good sense of teamwork and collaboration
• Effective communication skills, written and verbal
• Ability to gain others' support for ideas, proposals, projects and solutions
• Ability to be flexible and independently meet deadlines
• Action and results oriented
• Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use
• Good stakeholder relationship management skills
• Exposure and understanding of different cultures and approaches
• Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results
• Ability to operate within a matrix environment

Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage